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Questions and Answers
What is a marketing strategy?
What is a marketing strategy?
A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides.
What does the marketing strategy of a company contain?
What does the marketing strategy of a company contain?
The marketing strategy of a company contains the company’s value proposition, key marketing messages, information on the target customer, and other high-level elements.
What does the marketing strategy inform?
What does the marketing strategy inform?
The marketing strategy informs the marketing plan, which is a document that lays out the types and timing of marketing activities.
What should a marketing strategy grow out of?
What should a marketing strategy grow out of?
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Where do the value proposition and key elements of a company’s brand reside?
Where do the value proposition and key elements of a company’s brand reside?
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