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Questions and Answers
What is the purpose of the Activation stage in the AACRO model of Digital Marketing?
To grab attention and bring your business online by creating your digital footprint via owned media.
What is the main objective of the Acquisition stage in the AACRO model of Digital Marketing?
To get the right traffic/visitors by posting regular good quality content and sharing them on various social platforms/other sites.
What is included in the content of digital marketing?
Text, PDF, PPT, Docs, Podcast, Videos, Images, etc. relevant to users' search intent.
What is the E3 formula in content creation?
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What is the purpose of the Inverted Pyramid approach in content creation?
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What is the main objective of the Conversion stage in the AACRO model of Digital Marketing?
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What is the role of SEO in the Acquisition stage of the AACRO model of Digital Marketing?
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What is the purpose of Owned Media in the AACRO model of Digital Marketing?
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What is the role of Paid Media in the AACRO model of Digital Marketing?
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What is the purpose of the Retention stage in the AACRO model of Digital Marketing?
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Study Notes
Digital Marketing Strategy
- Digital marketing is promoting products and services using digital distribution channels as an alternative to traditional mediums.
Owned Media
- Own website
- Blog
- Facebook Page/Profile
- LinkedIn Page/Profile
Organic or Pull Marketing Techniques
- Search Engine Optimization (SEO) - Ranking at top slots of search pages
- Social Media Optimization (SMO) - Making Facebook page/profile, inviting friends, commenting, and engaging
- Content Marketing (CM) - Posting high-quality content on a regular basis
Earned Media
- Get free word of mouth and online media coverage by other websites and bloggers through regular posting of good quality engaging content and new innovation.
Online Reputation Management (ORM)
- A multi-faceted concept aimed at creating a positive public perception of a brand, business, or person.
- Reputation management includes monitoring reputation, addressing any content or customer feedback that could damage the brand, and using strategies to prevent and solve problems that could damage an entity's reputation.
Paid Media
- Online Ads (Google, Facebook, LinkedIn, etc.)
- Media buying (Buy ad space in online websites)
- Email Marketing
POEM Model
- Paid Media, Owned Media, and Earned Media
AACRO Model of Digital Marketing
- A - Activation (Get started, grab attention!)
- C - Conversion (Turn visitors to customers!)
- R - Retention (Retain traffic and improve experience)
- O - Optimization (Optimize and measure)
Content
- Includes Text, PDF, PPT, Docs, Podcast, Videos, Images, etc. relevant to users' search intent
- Use E3 Formula (Educate, Excite, Engage) and Inverted Pyramid approach to create effective content.
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Description
Test your knowledge of marketing strategies, including owned media, earned media, and organic techniques like SEO, SMO, and Content Marketing.
