MCICT 8 Sir Rommel Week 2: Digital Marketing Strategies Quiz
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Questions and Answers

What type of marketing involves software programs designed to run on the internet?

  • App Marketing (correct)
  • Location-based Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Which social media platform is classified under the category of Microblogging?

  • YouTube
  • Facebook
  • Instagram
  • Twitter (correct)
  • What type of media channel involves paid placements or pay-per-click strategies?

  • Search Engine Marketing (correct)
  • Social Media Marketing
  • Viral Marketing
  • Mobile Marketing
  • Which digital marketing strategy involves users 'checking into' businesses at a physical location using a mobile device?

    <p>Location-based Marketing</p> Signup and view all the answers

    What is the primary focus of Consumer-Generated Media as discussed in the text?

    <p>Word of Mouth or Online Consumer Buzz</p> Signup and view all the answers

    Which of the following is NOT a type of online partnership mentioned in the text?

    <p>Content Syndication</p> Signup and view all the answers

    Which of the following is a disadvantage of digital media according to the text?

    <p>Fake News</p> Signup and view all the answers

    What is the main purpose of Google Ads according to the text?

    <p>To enable businesses to advertise their products and services online</p> Signup and view all the answers

    Which of the following is NOT a type of digital media content mentioned in the text?

    <p>Infographics</p> Signup and view all the answers

    Which of the following is an advantage of digital media?

    <p>Greater Opportunities for Creativity</p> Signup and view all the answers

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