MCICT 8 Sir Rommel Week 2: Digital Marketing Strategies Quiz

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What type of marketing involves software programs designed to run on the internet?

App Marketing

Which social media platform is classified under the category of Microblogging?

Twitter

What type of media channel involves paid placements or pay-per-click strategies?

Search Engine Marketing

Which digital marketing strategy involves users 'checking into' businesses at a physical location using a mobile device?

<p>Location-based Marketing</p> Signup and view all the answers

What is the primary focus of Consumer-Generated Media as discussed in the text?

<p>Word of Mouth or Online Consumer Buzz</p> Signup and view all the answers

Which of the following is NOT a type of online partnership mentioned in the text?

<p>Content Syndication</p> Signup and view all the answers

Which of the following is a disadvantage of digital media according to the text?

<p>Fake News</p> Signup and view all the answers

What is the main purpose of Google Ads according to the text?

<p>To enable businesses to advertise their products and services online</p> Signup and view all the answers

Which of the following is NOT a type of digital media content mentioned in the text?

<p>Infographics</p> Signup and view all the answers

Which of the following is an advantage of digital media?

<p>Greater Opportunities for Creativity</p> Signup and view all the answers

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