Marketing Strategies and SWOT Analysis
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Questions and Answers

In a SWOT analysis, which category would the decline in customers for a coffee shop most likely fall under?

  • Weaknesses (correct)
  • Opportunities
  • Strengths
  • Threats

    • What marketing strategy involves asking loyal customers to refer their friends and family?

  • Creating a Customer Survey
  • Leveraging Existing Customers (correct)
  • Networking
  • Creating a 'Wow' Factor

    • Which of the following is NOT a suggestion for improving marketing for small businesses?

  • Offering discounts to all customers (correct)
  • Proactive networking
  • Conducting customer surveys
  • Creating a 'Wow' factor

    • When conducting market research, which of the following activities is NOT typically part of the process?

    <p>Developing new products without feedback</p> Signup and view all the answers

    What is the primary purpose of conducting a SWOT analysis in the context of the coffee shop's situation?

    <p>To identify strengths, weaknesses, opportunities, and threats</p> Signup and view all the answers

    What does the biblical passage 2 Corinthians 12:9 emphasize about grace and power?

    <p>Grace is sufficient and power is made perfect in weakness.</p> Signup and view all the answers

    According to Proverbs 23:7, how does our thought process influence our reality?

    <p>What we think reflects who we will become.</p> Signup and view all the answers

    What aspect of relationships is highlighted in Proverbs 27:17?

    <p>Relationships are essential for sharpening one another.</p> Signup and view all the answers

    What is a benefit of using a strength-based approach according to the text?

    <p>It helps to improve physical health and well-being.</p> Signup and view all the answers

    Which statement reflects the importance of personal agency in the process of change?

    <p>A person's priorities should guide their change process.</p> Signup and view all the answers

    What does applied research indicate about strengths compared to weaknesses?

    <p>Strength areas offer significantly larger growth potential.</p> Signup and view all the answers

    How are self-confidence levels related to strengths awareness?

    <p>Awareness and use of strengths enhance self-confidence.</p> Signup and view all the answers

    What percentage of customers will continue to do business with a company that provides good customer service?

    <p>81%</p> Signup and view all the answers

    How much more are customers willing to pay for exceptional service?

    <p>10%</p> Signup and view all the answers

    What can a 5% increase in customer retention rates lead to in terms of profit increase?

    <p>25% to 95%</p> Signup and view all the answers

    What is the formula for calculating Customer Value (CV) based on the given example?

    <p>CV = price per haircut × number of haircuts per year</p> Signup and view all the answers

    What is the Customer Lifetime Value (CLV) for a loyal customer who pays $25 for a haircut once a month over 5 years?

    <p>$1,500</p> Signup and view all the answers

    Which of the following customers has the highest CLV based on their purchasing behavior?

    <p>Customer C: $300 per month for 5 years</p> Signup and view all the answers

    In what way do customer service and profit correlate?

    <p>Good customer service leads to higher sales.</p> Signup and view all the answers

    What is the critical nature of calculating Customer Lifetime Value (CLV)?

    <p>It helps optimize marketing strategies.</p> Signup and view all the answers

    Which concept is essential for understanding the overall profitability of customer relationships?

    <p>Customer Lifetime Value (CLV)</p> Signup and view all the answers

    What is the total revised forecast sales for 2023?

    <p>1,950</p> Signup and view all the answers

    What was the % accuracy for Q2 sales compared to the revised forecast?

    <p>91%</p> Signup and view all the answers

    Which quarter saw the highest actual sales in 2023?

    <p>Q1</p> Signup and view all the answers

    In the sales forecast practice, what was the average sales per month in 2023?

    <p>$8,000</p> Signup and view all the answers

    What does the 'Preparation' aspect of the Biblical Four P’s of Marketing refer to?

    <p>Jesus' time in the wilderness</p> Signup and view all the answers

    How many sales were recorded in Q4 2023 based on the actual sales figures?

    <p>500</p> Signup and view all the answers

    Which quarter had sales lower than the previous forecast sales in 2023?

    <p>Q3</p> Signup and view all the answers

    What is the main focus of the marketing course outlined in the class topics?

    <p>Biblical Perspective in Marketing</p> Signup and view all the answers

    What does the 'Proclamation' aspect of the Biblical Four P's of Marketing encompass?

    <p>John the Baptist's announcement</p> Signup and view all the answers

    What was the total actual sales for Q1 2023?

    <p>450</p> Signup and view all the answers

    What is the primary purpose of building rapport in a sales relationship?

    <p>To create an emotional bond and build trust</p> Signup and view all the answers

    Which technique is NOT recommended to improve Bonding & Rapport?

    <p>Ignoring the customer’s personal interests</p> Signup and view all the answers

    How does educating customers contribute to rapport building?

    <p>It provides an opportunity for sales staff to showcase their knowledge</p> Signup and view all the answers

    What should a salesperson focus on to better connect with customers?

    <p>The customer's interests and preferences</p> Signup and view all the answers

    Which of the following statements about rapport is TRUE?

    <p>Rapport is a key aspect of subconscious communication.</p> Signup and view all the answers

    What is a common mistake salespeople make when trying to build rapport?

    <p>Talking too much about their own experiences</p> Signup and view all the answers

    What is one effective way to build rapport with a customer?

    <p>Expressing genuine interest in the customer's opinions</p> Signup and view all the answers

    What role does humor play in building rapport?

    <p>It can make conversations more relaxed and enjoyable.</p> Signup and view all the answers

    Which of these actions could potentially break rapport with a customer?

    <p>Always trying to upsell additional products</p> Signup and view all the answers

    Which phrase best describes the impact of building rapport on sales?

    <p>Building rapport is essential for creating trust.</p> Signup and view all the answers

    Study Notes

    Master Teaching Classes Level 1

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    Master Teaching Presentations Level 1

    • Master Teaching Presentations
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    Unveiling Your True Potential

    • Unveiling Your True Potential
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    Understanding Spiritual Gifts

    • 1 Corinthians 12:4-11
    • Different kinds of gifts, but the same Spirit distributes them.
    • Different kinds of service, but the same Lord.
    • Different kinds of working, but God is at work in all.
    • Manifestation of the Spirit is given for the common good
    • Wisdom, knowledge, faith, gifts of healing, miraculous powers, prophecy, distinguishing between spirits, speaking in different kinds of tongues, interpretations of tongues.
    • All these are the work of one and the same Spirit, and he distributes them to each one, just as he determines.
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    Bible References

    • 1 Cor. 12: 8-10 Gifts - Wisdom, Knowledge, Faith, Healing, Miraculous Powers, Prophecy, Distinguishing between Spirits, Speaking in different tongues, Interpretation of Tongues
    • Rom 12: 6-8 Gifts - Prophesying, Serving, Teaching, Encouraging, Giving, Lead, Show Mercy
    • 1 Cor. 12: 28-31 Gifts - Helpers, Organizers
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    Identifying Your Spiritual Gifts

    • Take the Spiritual Gifts Assessment provided as a separate PDF.
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    Sharing Your Spiritual Gifts

    • Share your Top 3 Spiritual Gifts (highest scores).
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    Activating your Spiritual Gifts

    • Romans 12:1 - 8
    • Urge bodies as a living sacrifice, holy and pleasing to God.
    • Do not conform to the pattern of this world. Be transformed by the renewing of your mind.
    • Test and approve what God’s will is—his good, pleasing and perfect will
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    Activating Your Spiritual Gifts

    • Humble Service in the Body of Christ
    • Do not think more highly than you ought to.
    • Think of yourself with sober judgment.
    • If your gift is prophesying, then prophesy in accord ance with your faith; if it is serving, then serve; if it is teaching, then teach; if it is to encourage, then give encouragement; if it is giving, then give generously; if it is to lead, do it diligently; if it is to show mercy, do it cheerfully.
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    Activating Your Spiritual Gifts

    • Step 1: Do not conform to worldly ways,
    • Be transformed by the renewing of your mind.
    • The word transformed is the same word as transfigured,
    • His face shone like the sun, and his clothes became as white as the light."
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    Activating Your Spiritual Gifts

    Second part of Romans 12:2 says “Then you will be able to test and approve what God's will is—his good, pleasing and perfect will.” Some people follow God's will because it is good and they fear rebuke and others follow God's will because it is acceptable. Step 2 in activating your Spiritual Gifts is to love God’s will and find it perfect!

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    Activating Your Spiritual Gifts

    • Step 3: Evaluation of the spiritual gifts
    • Prophesying, then prophesy in accordance with your faith.
    • Serving, then serve.
    • Teaching, then teach.
    • Encourage, then give encouragement.
    • Giving, then give generously.
    • Lead, do it diligently.
    • Mercy, do it cheerfully.
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    Activating Your Spiritual Gifts

    Business Application

    • Purpose-driven vision: Use your spiritual gifts to shape the purpose and vision of your business.
    • Leadership and management: Apply your spiritual gifts to your leadership style and management practices.
    • Customer and employee care: Use your spiritual gifts to enhance customer and employee experiences.
    • Problem-solving and innovation: Tap into your spiritual gifts to approach business challenges with a fresh perspective.
    • Integrity and ethics: Allow your spiritual gifts to guide your ethical and moral compass as a business owner.
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    Spiritual Gifts vs. Strengths

    • Spiritual gifts are special abilities given by the Holy Spirit to believers in Jesus Christ.
    • Strengths refer to the natural talents, abilities, and skills that individuals possess.
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    Spiritual Gifts & Strengths

    • While strengths are often innate or acquired through personal development, spiritual gifts are specifically bestowed by the Holy Spirit.
    • It's important to recognize and nurture both strengths and spiritual gifts in our lives.
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    Strengths Basis

    • Seeks to view an individual holistically and explore their abilities and circumstances (strengths), instead of focusing on improving the weaknesses and deficits.
    • Enables the individual to be an active participant in the use of their strengths for their growth and improvement
    • The method can be applied to any client, employee, or group.
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    Strengths Basis

    • Acrostic CPR defines strength-based approach (Saleeby, 2006)
    • C: competence, capacities, and courage
    • P: promise, possibility and positive expectations;
    • R: resilience, reserves, and resources
    • A "philosophy for working with people to bring about change" (McCashen, 2005) where their strengths are utilized.
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    Guiding Principles

    • Everyone has potential, limitations do not define.
    • What we dwell upon becomes our reality, see challenges as opportunities for growth.
    • The words you use determine your reality
    • Change is inevitable, everybody has potential to improve and succeed.

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    Description

    This quiz explores key concepts in marketing, particularly focusing on SWOT analysis and customer engagement strategies. You will be tested on understanding various marketing tactics and market research processes specific to small businesses, such as coffee shops. Perfect for anyone looking to enhance their marketing knowledge.

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