Entrepreneurship and Marketing Strategies
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Questions and Answers

What is defined as money earned from working for someone?

  • Pension
  • Commission
  • Salary (correct)
  • Non-monetary income
  • Which type of income refers to earnings that are not guaranteed?

  • Gross income
  • Assured income
  • Casual income
  • Uncertain income (correct)
  • Which of the following best describes a budgeting strategy?

  • To promote impulsive spending
  • To manage money effectively (correct)
  • To increase debt
  • To avoid financial goals
  • What type of bank account is primarily used for everyday transactions?

    <p>Current account</p> Signup and view all the answers

    What is the primary purpose of the UIF (Unemployment Insurance Fund)?

    <p>To set aside money for job losses</p> Signup and view all the answers

    What best defines an entrepreneur?

    <p>A person who starts and runs their own business.</p> Signup and view all the answers

    Which factors must be considered when choosing a product or service?

    <p>Raw materials and marketing.</p> Signup and view all the answers

    What elements are included in the product/service specifications?

    <p>Design, materials, and guidelines.</p> Signup and view all the answers

    What does SWOT analysis help entrepreneurs identify?

    <p>Business strengths, weaknesses, opportunities, and threats.</p> Signup and view all the answers

    What is the first step in the marketing process?

    <p>Conducting a situation analysis.</p> Signup and view all the answers

    Study Notes

    Entrepreneurship

    • Entrepreneur: a person who starts and runs their own business
    • Target market: the group of people you want to sell your product or service to.
    • Product/service must meet the target market's needs.
    • Product/service specifications: colour, size, shape
    • Use information in situations/guidelines
    • Safety information
    • Equipment/machinery/tools
    • Method of production/manufacturing process
    • Steps

    SWOT analysis

    • A simple tool to help with business decisions.
    • Strengths: what you do well
    • Weaknesses: what you struggle with.
      • Opportunities: chances to grow
      • Threats: external risks/competition
    • Factors that you need to consider in the choice of product/service
    • Finance
    • Storage
    • Marketing
    • Selling
    • Raw materials
    • Steps to promote and sell a product/service

    Marketing Strategy

    • Situation analysis: looking at your business current situation to understand strengths/weaknesses
    • Marketing strategy: planning how to achieve your marketing goals

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    Description

    This quiz covers essential concepts in entrepreneurship, targeting markets, SWOT analysis, and marketing strategies. It focuses on evaluating business strengths and weaknesses, understanding customer needs, and developing effective marketing plans. Perfect for those looking to enhance their business acumen.

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