Marketing Segmentation Quiz

When marketing, it is accurate to assume that the term 'everyone' applies to a single, homogeneous group of people.

In business, 'all of them' is a more effective way to approach customers than 'everyone'.

In marketing, 'everybody' is a term often used to describe a single, cohesive group of people.

There is no distinction between 'all of them' and 'everyone' in marketing strategies.

The concept of 'everyone' is a myth in the context of marketing and sales.

The Customer Acquisition Cost (CAC) is the total revenue generated from a customer over their lifetime.

Public relations is a component of sales expenses in the CAC calculation.

The formula for CAC is CAC = (Total Marketing and Sales Expenses) / (Number of New Customers Acquired).

A higher Customer Lifetime Value (CLV) can justify a lower Customer Acquisition Cost (CAC).

Tracking CAC regularly is a best practice to monitor changes and trends in customer acquisition.

The goal of customer acquisition is to maximize CAC to ensure profitability.