Market Segmentation Quiz
15 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the key reason for market segmentation?

  • To target a single generic market
  • To address the vast differences in people's needs and wants (correct)
  • To reduce the number of potential customers
  • To increase competition

    • Which of the following is NOT commonly used as a basis for market segmentation?

  • Behavior
  • Brand loyalty (correct)
  • Demographics
  • Location

    • What does market segmentation help businesses to do?

  • Understand customer wants and needs (correct)
  • Target a single market segment
  • Eliminate competition
  • Increase production costs

    • Why might a business fail to attract customers without market segmentation?

    <p>It fails to meet anyone's specific needs and wants</p> Signup and view all the answers

    What are the key factors and characteristics used for market segmentation?

    <p>Location, demographics, behavior, lifestyle, and income</p> Signup and view all the answers

    What is the key reason for market segmentation?

    <p>To address the vast differences in people's needs and wants</p> Signup and view all the answers

    Which of the following is NOT commonly used as a basis for market segmentation?

    <p>Brand loyalty</p> Signup and view all the answers

    What is the purpose of dividing the market into segments?

    <p>To meet the specific needs and wants of different groups</p> Signup and view all the answers

    What does market segmentation help businesses to do?

    <p>Identify their target market</p> Signup and view all the answers

    Which factor is commonly used for market segmentation?

    <p>Demographics</p> Signup and view all the answers

    What is the key reason for market segmentation?

    <p>To cater to the differing wants and needs of people</p> Signup and view all the answers

    What are some common factors used for market segmentation?

    <p>Location, demographics, behavior, lifestyle, and income</p> Signup and view all the answers

    Why might a business fail to attract customers without market segmentation?

    <p>Because it may fail to meet anyone’s specific needs and wants</p> Signup and view all the answers

    How does market segmentation help businesses like Gymshark?

    <p>By dividing the market into groups based on key factors and characteristics</p> Signup and view all the answers

    What is the purpose of dividing the market into segments?

    <p>To better understand customer wants and needs</p> Signup and view all the answers

    More Like This

    Quiz de Segmentación de Mercados
    5 questions

    Quiz de Segmentación de Mercados

    IntegratedErudition avatar
    IntegratedErudition
    PM01 - 06. Estrategias de segmentación del mercado
    3 questions

    PM01 - 06. Estrategias de segmentación del mercado

    BrainiestRetinalite5977 avatar
    BrainiestRetinalite5977
    Mercadotecnia: Segmentación de Mercado
    5 questions

    Mercadotecnia: Segmentación de Mercado

    GlamorousLarimar avatar
    GlamorousLarimar
    Target Marketing Strategy
    16 questions

    Target Marketing Strategy

    ObservantQuantum avatar
    ObservantQuantum
    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser