Podcast
Questions and Answers
What is the key reason for market segmentation?
What is the key reason for market segmentation?
- To target a single generic market
- To address the vast differences in people's needs and wants (correct)
- To reduce the number of potential customers
- To increase competition
Which of the following is NOT commonly used as a basis for market segmentation?
Which of the following is NOT commonly used as a basis for market segmentation?
- Behavior
- Brand loyalty (correct)
- Demographics
- Location
What does market segmentation help businesses to do?
What does market segmentation help businesses to do?
- Understand customer wants and needs (correct)
- Target a single market segment
- Eliminate competition
- Increase production costs
Why might a business fail to attract customers without market segmentation?
Why might a business fail to attract customers without market segmentation?
What are the key factors and characteristics used for market segmentation?
What are the key factors and characteristics used for market segmentation?
What is the key reason for market segmentation?
What is the key reason for market segmentation?
Which of the following is NOT commonly used as a basis for market segmentation?
Which of the following is NOT commonly used as a basis for market segmentation?
What is the purpose of dividing the market into segments?
What is the purpose of dividing the market into segments?
What does market segmentation help businesses to do?
What does market segmentation help businesses to do?
Which factor is commonly used for market segmentation?
Which factor is commonly used for market segmentation?
What is the key reason for market segmentation?
What is the key reason for market segmentation?
What are some common factors used for market segmentation?
What are some common factors used for market segmentation?
Why might a business fail to attract customers without market segmentation?
Why might a business fail to attract customers without market segmentation?
How does market segmentation help businesses like Gymshark?
How does market segmentation help businesses like Gymshark?
What is the purpose of dividing the market into segments?
What is the purpose of dividing the market into segments?
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