Marketing Segmentation

Play an AI-generated podcast conversation about this lesson

What type of segmentation focuses on characteristics such as industry, company size, and technology?

Geographic Segmentation

Demographic Segmentation

Business Market Segmentation (correct)

Psychographic Segmentation

Which type of segmentation involves dividing a market based on personality characteristics, values, and attitudes?

Demographic Segmentation

Geographic Segmentation

Psychographic Segmentation (correct)

Behavioral Segmentation

What type of segmentation involves dividing a market based on user status, usage rate, and loyalty status?

Geographic Segmentation

Behavioral Segmentation (correct)

Psychographic Segmentation

Demographic Segmentation

What type of segmentation involves dividing a market based on geographic location?

Geographic Segmentation Signup and view all the answers

Which type of segmentation involves dividing a market based on demographic characteristics such as age, income, and occupation?

Demographic Segmentation Signup and view all the answers

What is the goal of differentiated marketing?

To target several different market segments and design separate offers for each Signup and view all the answers

What is the primary goal of market segmentation?

To create products and services that match unique customer needs Signup and view all the answers

What type of segmentation divides the market based on variables such as age, gender, and income?

Demographic segmentation Signup and view all the answers

Which type of segmentation is concerned with social class, lifestyle, and personality traits?

Psychographic segmentation Signup and view all the answers

What is the primary focus of geographic segmentation?

Geographical location Signup and view all the answers

What type of segmentation divides buyers into groups based on their knowledge, attitudes, and responses to a product?

Behavioral segmentation Signup and view all the answers

Which type of market segmentation is concerned with segmenting organizations, rather than individual consumers?

Business market segmentation Signup and view all the answers

What is micromarketing primarily concerned with?

Tailoring products and marketing programs to suit specific individuals and locations Signup and view all the answers

What is the primary consideration when choosing a targeting strategy?

All of the above Signup and view all the answers

What is the primary goal of differentiation and positioning?

To create a competitive advantage by offering superior value Signup and view all the answers

What is the primary consideration when selecting an overall positioning strategy?

The value proposition of the brand Signup and view all the answers

What is the primary goal of developing a positioning statement?

To communicate the unique value proposition of the brand Signup and view all the answers

What is the primary difference between more for more and more for the same positioning strategies?

Price Signup and view all the answers

Marketing Segmentation

Podcast Beta

Questions and Answers

What type of segmentation focuses on characteristics such as industry, company size, and technology?

Which type of segmentation involves dividing a market based on personality characteristics, values, and attitudes?

What type of segmentation involves dividing a market based on user status, usage rate, and loyalty status?

What type of segmentation involves dividing a market based on geographic location?

Which type of segmentation involves dividing a market based on demographic characteristics such as age, income, and occupation?

What is the goal of differentiated marketing?

What is the primary goal of market segmentation?

What type of segmentation divides the market based on variables such as age, gender, and income?

Which type of segmentation is concerned with social class, lifestyle, and personality traits?

What is the primary focus of geographic segmentation?

What type of segmentation divides buyers into groups based on their knowledge, attitudes, and responses to a product?

Which type of market segmentation is concerned with segmenting organizations, rather than individual consumers?

What is micromarketing primarily concerned with?

What is the primary consideration when choosing a targeting strategy?

What is the primary goal of differentiation and positioning?

What is the primary consideration when selecting an overall positioning strategy?

What is the primary goal of developing a positioning statement?

What is the primary difference between more for more and more for the same positioning strategies?

More Quizzes Like This

PM01 - 05. Marketing estratégico. Análisis de las oportunidades de mer...

Market Segmentation: Customer-Driven Marketing Strategy Quiz

Understanding Customer Segmentation in Business

Market Segmentation Analysis: Identifying Segments and Positioning Str...

Upgrade to continue