Marketing Segmentation
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Questions and Answers

What type of segmentation focuses on characteristics such as industry, company size, and technology?

  • Geographic Segmentation
  • Demographic Segmentation
  • Business Market Segmentation (correct)
  • Psychographic Segmentation
  • Which type of segmentation involves dividing a market based on personality characteristics, values, and attitudes?

  • Demographic Segmentation
  • Geographic Segmentation
  • Psychographic Segmentation (correct)
  • Behavioral Segmentation
  • What type of segmentation involves dividing a market based on user status, usage rate, and loyalty status?

  • Geographic Segmentation
  • Behavioral Segmentation (correct)
  • Psychographic Segmentation
  • Demographic Segmentation
  • What type of segmentation involves dividing a market based on geographic location?

    <p>Geographic Segmentation</p> Signup and view all the answers

    Which type of segmentation involves dividing a market based on demographic characteristics such as age, income, and occupation?

    <p>Demographic Segmentation</p> Signup and view all the answers

    What is the goal of differentiated marketing?

    <p>To target several different market segments and design separate offers for each</p> Signup and view all the answers

    What is the primary goal of market segmentation?

    <p>To create products and services that match unique customer needs</p> Signup and view all the answers

    What type of segmentation divides the market based on variables such as age, gender, and income?

    <p>Demographic segmentation</p> Signup and view all the answers

    Which type of segmentation is concerned with social class, lifestyle, and personality traits?

    <p>Psychographic segmentation</p> Signup and view all the answers

    What is the primary focus of geographic segmentation?

    <p>Geographical location</p> Signup and view all the answers

    What type of segmentation divides buyers into groups based on their knowledge, attitudes, and responses to a product?

    <p>Behavioral segmentation</p> Signup and view all the answers

    Which type of market segmentation is concerned with segmenting organizations, rather than individual consumers?

    <p>Business market segmentation</p> Signup and view all the answers

    What is micromarketing primarily concerned with?

    <p>Tailoring products and marketing programs to suit specific individuals and locations</p> Signup and view all the answers

    What is the primary consideration when choosing a targeting strategy?

    <p>All of the above</p> Signup and view all the answers

    What is the primary goal of differentiation and positioning?

    <p>To create a competitive advantage by offering superior value</p> Signup and view all the answers

    What is the primary consideration when selecting an overall positioning strategy?

    <p>The value proposition of the brand</p> Signup and view all the answers

    What is the primary goal of developing a positioning statement?

    <p>To communicate the unique value proposition of the brand</p> Signup and view all the answers

    What is the primary difference between more for more and more for the same positioning strategies?

    <p>Price</p> Signup and view all the answers

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