Market Segmentation Principles

<p>It influences consumer preferences for certain products (B)</p> Signup and view all the answers

<p>Income level (B)</p> Signup and view all the answers

<p>Purchase and usage patterns (B)</p> Signup and view all the answers

<p>Holiday shoppers (A)</p> Signup and view all the answers

<p>Usage (C)</p> Signup and view all the answers

<p>Heavy user (B)</p> Signup and view all the answers

<p>First-time user (C)</p> Signup and view all the answers

<p>To highlight the brand's unique qualities and differentiate it from competitors (A)</p> Signup and view all the answers

<p>Price comparison to competitors (C)</p> Signup and view all the answers

<p>It provides deep and lasting conditioning, making hair noticeably beautiful (B)</p> Signup and view all the answers

<p>To define the target audience's perception of the brand (C)</p> Signup and view all the answers

<p>To tailor the brand's messaging and offerings to a specific group (D)</p> Signup and view all the answers

<p>Demographic variables (C)</p> Signup and view all the answers

<p>Lifestyle choices (A)</p> Signup and view all the answers

<p>Age (A)</p> Signup and view all the answers

<p>Demographic variable (C)</p> Signup and view all the answers

<p>Family size and income (A)</p> Signup and view all the answers

<p>Problems that the market or consumers recognize (D)</p> Signup and view all the answers

<p>Assuming their own ideas are valid (D)</p> Signup and view all the answers

<p>It aligns with market demand (B)</p> Signup and view all the answers

<p>Development of irrelevant products (A)</p> Signup and view all the answers

<p>Engaging with the target audience (A)</p> Signup and view all the answers

<p>Social class, lifestyle, and personality (B)</p> Signup and view all the answers

<p>Income level (D)</p> Signup and view all the answers

<p>Spending habits (B)</p> Signup and view all the answers

<p>Personal traits and patterns of behavior (B)</p> Signup and view all the answers

<p>Favorite hobbies and recreational pursuits (D)</p> Signup and view all the answers

<p>Customers categorize products based on characteristics (D)</p> Signup and view all the answers

<p>By comparing it to competing products (C)</p> Signup and view all the answers

<p>They influence how products are categorized (C)</p> Signup and view all the answers

<p>Improved customer satisfaction (B)</p> Signup and view all the answers

<p>Characteristics and personal needs (C)</p> Signup and view all the answers

<p>To divide large markets into smaller, more manageable segments (B)</p> Signup and view all the answers

<p>Identification of distinct consumer needs within a broad market (D)</p> Signup and view all the answers

<p>Homogeneous groups with identifiable traits (A)</p> Signup and view all the answers

<p>To focus on the most profitable segments with tailored offerings (D)</p> Signup and view all the answers

<p>It encourages a one-size-fits-all approach (D)</p> Signup and view all the answers

<p>To evaluate and select segments to enter (B)</p> Signup and view all the answers

<p>A group of customers with shared characteristics (A)</p> Signup and view all the answers

<p>Target marketing requires evaluating market segments before selection. (A)</p> Signup and view all the answers

<p>Wasted resources on unproductive segments (B)</p> Signup and view all the answers

<p>To identify the most lucrative segments for entering the market (B)</p> Signup and view all the answers

<p>An advantage gained by providing greater value to consumers. (A)</p> Signup and view all the answers

<p>Positioning solely on celebrity endorsements. (B)</p> Signup and view all the answers

<p>Highlighting how the product solves a particular problem for consumers. (C)</p> Signup and view all the answers

<p>Selecting specific retailers to enhance brand prestige. (B)</p> Signup and view all the answers

<p>It can create a perception of quality and reliability. (B)</p> Signup and view all the answers

A method of dividing the market into groups based on demographic variables.

Using age to categorize consumers for targeted marketing strategies.

Dividing the market based on gender to address differing preferences.

Classifying consumers by the number of people in a household to tailor offers.

Segmenting the market based on the income level of consumers.

The process of recognizing issues consumers actually face, rather than those you assume they do.

Information provided by consumers about their needs and experiences regarding a product or service.

The difference between what entrepreneurs think is a problem and what consumers experience.

The process of gathering evidence that a problem identified exists and needs solving.

A way of thinking that focuses on finding and solving problems in the market.

Market segmentation based on social class, lifestyle, and personality.

A division of society based on social and economic status.

The way a person lives, including activities and interests.

An individual's characteristic patterns of thinking, feeling, and behaving.

Activities or subjects that pique curiosity and engagement.

The process of dividing a large market into smaller groups with similar needs.

Markets that contain diverse groups with varied needs and preferences.

Specific segments formed from breaking down a larger market for better targeting.

Distinct requirements of individual market segments that products can fulfill.

Specific traits or attributes that define market segments, like age or income.

The process of defining how a product is perceived in relation to competitors.

The process of selecting one or more attractive market segments to enter.

A group of customers with shared traits likely to buy a product or service.

How customers classify products based on characteristics and personal needs.

Specific features and attributes of a product that influence consumer choice.

A distinct group within a market that shares similar characteristics.

Products that vie for the same market share in a category.

Assessing the potential profitability of different market segments.

Traits that define a target market, like age, gender, or preferences.

The definition and significance a consumer assigns to a product compared to others.

The mix of benefits on which a brand is positioned.

Structure: To (target segment), our (brand) is (concept) that (point of difference).

The main idea or focus of a brand that addresses consumer needs.

The unique benefit that sets a brand apart from competitors.

Dividing a market into geographical units to address specific needs.

Factors like region, city, density, and climate used for segmentation.

Segmenting a market by broad geographical areas or countries.

Dividing markets based on specific cities and urban areas.

Segmenting markets by population density: urban, suburban, or rural.

An advantage gained by offering greater value to consumers.

Focusing on specific features of a product that attract consumers.

Choosing how and where the product is made available to consumers.

Highlighting the specific needs or solutions the product meets for consumers.

Using the brand's image to appeal to consumer preferences and trust.

Dividing consumers based on when they purchase products.

Segmenting users by their frequency or amount of product use.

Consumers who consistently purchase a product regularly.

Consumers who buy a product now and then, not regularly.

Consumers who are buying a product for the first time.