Market Segmentation Principles

What is the primary factor considered when segmenting a market based on location?

Which of the following is a common geographical unit used in market segmentation?

What is the significance of considering population density in market segmentation?

How does climate affect market segmentation?

Which of the following is NOT a factor considered in location-based market segmentation?

What is the key factor used to segment customers in Behavior Segmentation?

Which of the following is a valid segmentation based on "OCCASION"?

Which segmentation category focuses on the frequency of customer usage?

Which term describes a customer who consistently uses a product in large quantities?

What type of customer might purchase a product for the first time?

What is the primary purpose of a value proposition in brand positioning?

Which of the following is NOT a key component of a strong positioning statement?

In the example of Brand X Shampoo, what is the 'point of difference' that sets it apart?

What is the primary function of the 'brand concept' in a positioning statement?

Why is it important to define the 'target segment and needs' in a positioning statement?

What is the primary basis for demographic segmentation?

Which of the following is NOT a demographic variable used in market segmentation?

Which demographic variable would be most relevant for targeting a product intended for young adults?

How can income be classified in demographic segmentation?

Which combination of demographic variables might be most useful for a family-oriented product?

What should aspiring entrepreneurs focus on when identifying problems?

Which of these approaches is not recommended for aspiring entrepreneurs in identifying problems?

Why is it important for aspiring entrepreneurs to focus on consumer-defined problems?

What can be a potential consequence of ignoring consumer feedback when identifying problems?

What is a key step in problem identification for aspiring entrepreneurs?

What does psychographic segmentation primarily focus on?

Which of the following is NOT a component of psychographic segmentation?

Which of these factors would be considered when analyzing lifestyle in psychographic segmentation?

What does the term 'personality' imply in the context of psychographic segmentation?

Which of the following can be an example of activities in psychographic segmentation?

What is the main process involved in product positioning?

How do consumers develop a meaning for a product?

What role do personal needs play in product positioning?

What is a key outcome of effective product positioning?

What aspect of a product do customers often consider in relation to others?

What is the primary purpose of market segmentation?

Which best describes the outcome of successful market segmentation?

What characterizes the groups formed through market segmentation?

Why do companies use market segmentation?

Which of the following is NOT a characteristic of market segmentation?

What is the primary goal of target marketing?

What defines a target market?

Which statement best describes the process of target marketing?

What might be a disadvantage of not using target marketing?

Why is evaluating market segments important in target marketing?

What is a competitive advantage?

Which of the following is NOT a common basis for constructing a product positioning strategy?

Which option describes positioning based on specific benefits or solutions?

Which of the following best describes positioning on distribution?

How can positioning on the image of a product affect consumer perception?