Marketing Research Quiz

Which department goal of marketing research involves developing marketing alternatives through market segmentation, market opportunity analysis, or consumer attitude and product usage studies?

Which department goal of marketing research is made to examine different decision options like new product concept testing, advertising copy testing, pretest marketing, and test marketing?

Which department goal of marketing research is performed to appraise the performance of programs, such as tracking advertising recall, corporate and brand image studies, and measuring customer satisfaction with the quality of the product and service?

What is one method of conducting marketing research mentioned in the text that involves conducting discussions with a group of people to gather insights and opinions?

Which of the following is NOT a category of marketing research department goal mentioned in the text?