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What is the primary focus of marketing research?
What is the primary focus of marketing research?
- Systematic collection of information (correct)
- Interpretation of information
- Analysis of data patterns and segments
- Organized and consistent method
What is the process-driven approach in marketing research similar to?
What is the process-driven approach in marketing research similar to?
- Scientific experiments
- Academics (correct)
- Trial and error
- Business operations
What is a common misconception about marketing research?
What is a common misconception about marketing research?
- It is not reliable (correct)
- It is only for large businesses
- It does not affect sales or profits
- It is a mistake made by new entrepreneurs
What sources are typically used for secondary marketing research?
What sources are typically used for secondary marketing research?
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What is the main purpose of gathering marketing research data?
What is the main purpose of gathering marketing research data?
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What is the primary focus of marketing research?
What is the primary focus of marketing research?
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What is the main difference between primary and secondary marketing research?
What is the main difference between primary and secondary marketing research?
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What is the process-driven approach in marketing research similar to?
What is the process-driven approach in marketing research similar to?
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Which type of marketing research involves people's reactions and feelings?
Which type of marketing research involves people's reactions and feelings?
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When is secondary marketing research typically needed?
When is secondary marketing research typically needed?
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