Podcast
Questions and Answers
What type of research involves tracking data collected at point-of-sale terminals as consumer packages goods are scanned in grocery stores, mass-merchandisers, and convenience stores?
What type of research involves tracking data collected at point-of-sale terminals as consumer packages goods are scanned in grocery stores, mass-merchandisers, and convenience stores?
- Promotion research
- Monitoring marketing performance research (correct)
- Distribution research
- Tracking media effectiveness research
Which type of research focuses on evaluating the effectiveness of different media for promotion?
Which type of research focuses on evaluating the effectiveness of different media for promotion?
- Market potential evaluation research
- Distribution research
- Tracking media effectiveness research
- Promotion research (correct)
What is the main focus of distribution research?
What is the main focus of distribution research?
- Measuring the impact of advertising on sales
- Evaluating the effectiveness of different media
- Tracking social media engagement
- Finding the best channels to get products to consumers and evaluating dealer service (correct)
Which type of research involves tracking social media and employee and customer satisfaction levels?
Which type of research involves tracking social media and employee and customer satisfaction levels?
What does promotion research aim to evaluate?
What does promotion research aim to evaluate?
What is the primary benefit of globalization, online shopping, and social media for consumers?
What is the primary benefit of globalization, online shopping, and social media for consumers?
When is marketing research conducted to determine the size of various market segments?
When is marketing research conducted to determine the size of various market segments?
What is the purpose of marketing research when problems are not easily identified despite the presence of symptoms?
What is the purpose of marketing research when problems are not easily identified despite the presence of symptoms?
What does significant market segment growth indicate according to the text?
What does significant market segment growth indicate according to the text?
Why is a great deal of marketing research conducted to determine the size of various market segments?
Why is a great deal of marketing research conducted to determine the size of various market segments?
What is the key philosophy of the marketing concept?
What is the key philosophy of the marketing concept?
What does a marketing strategy consist of?
What does a marketing strategy consist of?
What is the primary purpose of marketing research?
What is the primary purpose of marketing research?
Why is it important to understand the wants and needs of each market segment?
Why is it important to understand the wants and needs of each market segment?
What does a marketing strategy aim to do?
What does a marketing strategy aim to do?
What is the main purpose of marketing research?
What is the main purpose of marketing research?
Which of the following decisions is NOT influenced by marketing research?
Which of the following decisions is NOT influenced by marketing research?
What distinguishes marketing research from market research?
What distinguishes marketing research from market research?
In what way does marketing research link the consumer to the marketer?
In what way does marketing research link the consumer to the marketer?
What is a key challenge that businesses must address through marketing research in a continuously changing world economy?
What is a key challenge that businesses must address through marketing research in a continuously changing world economy?
What has given consumers more power in the market than ever before?
What has given consumers more power in the market than ever before?
What is the purpose of some marketing research studies according to the text?
What is the purpose of some marketing research studies according to the text?
What does a significant segment of the market with identifiable needs indicate?
What does a significant segment of the market with identifiable needs indicate?
What does a great deal of marketing research aim to determine about various market segments?
What does a great deal of marketing research aim to determine about various market segments?
What has sometimes caused difficulties in identifying market problems even when symptoms are present?
What has sometimes caused difficulties in identifying market problems even when symptoms are present?
What is the purpose of concept tests in product research?
What is the purpose of concept tests in product research?
Why do marketers use research to determine the 'value' consumers perceive in a new product?
Why do marketers use research to determine the 'value' consumers perceive in a new product?
What does pricing research aim to achieve for a revolutionary new product?
What does pricing research aim to achieve for a revolutionary new product?
What is the lesson of the product life cycle according to the text?
What is the lesson of the product life cycle according to the text?
Why is a segment an ideal market to focus on according to the text?
Why is a segment an ideal market to focus on according to the text?
What must a company determine in order to focus on an ideal market segment?
What must a company determine in order to focus on an ideal market segment?
What is the lesson learned from the product life cycle?
What is the lesson learned from the product life cycle?
What type of research allows firms to quickly and inexpensively get consumers' reactions to a proposed new product?
What type of research allows firms to quickly and inexpensively get consumers' reactions to a proposed new product?
What do marketers use research for when a revolutionary new product is created?
What do marketers use research for when a revolutionary new product is created?
What type of research involves asking potential buyers a series of open-ended questions?
What type of research involves asking potential buyers a series of open-ended questions?
Why do companies conduct research on proposed brand names and package designs?
Why do companies conduct research on proposed brand names and package designs?
What must companies have in place to identify and test new products?
What must companies have in place to identify and test new products?
What makes a segment an ideal market to focus on?
What makes a segment an ideal market to focus on?
When should a company use qualitative research to ask potential buyers open-ended questions?
When should a company use qualitative research to ask potential buyers open-ended questions?
Why do marketers need to determine the 'value' consumers perceive in a new product?
Why do marketers need to determine the 'value' consumers perceive in a new product?
