Podcast
Questions and Answers
What is marketing research?
What is marketing research?
- The process of creating marketing strategies
- The process of planning, collecting, and analyzing data relevant to marketing decisions (correct)
- The process of selling eco-friendly household cleaning products
- The process of identifying and formulating problems or opportunities
What is the first step in the marketing research process?
What is the first step in the marketing research process?
- Develop marketing strategies
- Identify and formulate the problem or opportunity (correct)
- Optimize marketing decisions
- Analyze collected data
What is the impact of bad market research data?
What is the impact of bad market research data?
- It has no impact on marketing decisions
- Garbage in, garbage out - the integrity of the output is dependent on the integrity of the input (correct)
- It leads to better marketing strategies
- It optimizes marketing decisions
What is marketing analytics?
What is marketing analytics?
What are the sources of secondary data mentioned in the text?
What are the sources of secondary data mentioned in the text?
What are the characteristics of survey data as mentioned in the text?
What are the characteristics of survey data as mentioned in the text?
Which methods are mentioned as qualitative data collection methods in the text?
Which methods are mentioned as qualitative data collection methods in the text?
What is the impact of technology on marketing research as mentioned in the text?
What is the impact of technology on marketing research as mentioned in the text?
Which step involves specifying the sampling procedure and acknowledging potential errors?
Which step involves specifying the sampling procedure and acknowledging potential errors?
What are the primary data collection methods mentioned in the text?
What are the primary data collection methods mentioned in the text?
Which step involves preparing and presenting a clear, concise report with major findings, conclusions, and recommendations?
Which step involves preparing and presenting a clear, concise report with major findings, conclusions, and recommendations?
Which target market is mentioned in the text?
Which target market is mentioned in the text?
Which free tool is mentioned for research in the text?
Which free tool is mentioned for research in the text?
What is the final step in the marketing research process according to the text?
What is the final step in the marketing research process according to the text?
What are the examples of primary data collection methods mentioned in the text?
What are the examples of primary data collection methods mentioned in the text?
Which of the following is not mentioned as an impact of technology on marketing research in the text?
Which of the following is not mentioned as an impact of technology on marketing research in the text?
Study Notes
Marketing Research Process and Technology Impact
- Target market: middle-class families inclined towards eco-friendly products
- Step 2: Plan research design, gather secondary data (exploratory or conclusive research design)
- Free tools for research: Google Analytics
- Sources of secondary data: company's internal data, external sources like Statistics Canada, CRTC, Vanier Institute for the Family, Environics Research Group, MRIA, and CIM
- Step 3: Specify sampling procedure, acknowledge potential errors
- Step 4: Collect primary data through surveys, interviews, focus groups, and customer observation
- Qualitative data collection methods: depth interviews, focus groups, one-to-one discussions
- Characteristics of survey data: questionnaire design with open-ended, close-ended, and scaled-response questions
- Primary data collection methods: observational research, ethnographic research, experiments
- Step 5: Analyze the data and draw conclusions
- Step 6: Prepare and present a clear, concise report with major findings, conclusions, and recommendations
- Step 7: Provide follow-up support to internal and external research clients
- Impact of technology on marketing research: uses of the internet, social media marketing research, big data, data visualization, marketing analytics and strategy, data collection ethics
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Description
Test your knowledge of the marketing research process and its technological impact with this quiz. Learn about gathering secondary data, sampling procedures, primary data collection methods, and the influence of technology on marketing research.
