Marketing Research Process and Technological Impact Quiz

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Questions and Answers

What is marketing research?

The process of creating marketing strategies

The process of planning, collecting, and analyzing data relevant to marketing decisions (correct)

The process of selling eco-friendly household cleaning products

The process of identifying and formulating problems or opportunities

What is the first step in the marketing research process?

Develop marketing strategies

Identify and formulate the problem or opportunity (correct)

Optimize marketing decisions

Analyze collected data

What is the impact of bad market research data?

It has no impact on marketing decisions

Garbage in, garbage out - the integrity of the output is dependent on the integrity of the input (correct)

It leads to better marketing strategies

It optimizes marketing decisions

What is marketing analytics?

Use of data to optimize marketing decisions Signup and view all the answers

What are the sources of secondary data mentioned in the text?

Internal company data, Statistics Canada, CRTC, Vanier Institute for the Family Signup and view all the answers

What are the characteristics of survey data as mentioned in the text?

Questionnaire design with open-ended, close-ended, and scaled-response questions Signup and view all the answers

Which methods are mentioned as qualitative data collection methods in the text?

Depth interviews, focus groups, one-to-one discussions Signup and view all the answers

What is the impact of technology on marketing research as mentioned in the text?

Uses of the internet, social media marketing research, big data, data visualization Signup and view all the answers

Which step involves specifying the sampling procedure and acknowledging potential errors?

Step 3 Signup and view all the answers

What are the primary data collection methods mentioned in the text?

Observational research, ethnographic research, experiments Signup and view all the answers

Which step involves preparing and presenting a clear, concise report with major findings, conclusions, and recommendations?

Step 6 Signup and view all the answers

Which target market is mentioned in the text?

Middle-class families inclined towards eco-friendly products Signup and view all the answers

Which free tool is mentioned for research in the text?

Google Analytics Signup and view all the answers

What is the final step in the marketing research process according to the text?

Provide follow-up support to internal and external research clients Signup and view all the answers

What are the examples of primary data collection methods mentioned in the text?

Surveys, interviews, focus groups, customer observation Signup and view all the answers

Which of the following is not mentioned as an impact of technology on marketing research in the text?

Telemarketing Signup and view all the answers

Study Notes

Marketing Research Process and Technology Impact

Target market: middle-class families inclined towards eco-friendly products
Step 2: Plan research design, gather secondary data (exploratory or conclusive research design)
Free tools for research: Google Analytics
Sources of secondary data: company's internal data, external sources like Statistics Canada, CRTC, Vanier Institute for the Family, Environics Research Group, MRIA, and CIM
Step 3: Specify sampling procedure, acknowledge potential errors
Step 4: Collect primary data through surveys, interviews, focus groups, and customer observation
Qualitative data collection methods: depth interviews, focus groups, one-to-one discussions
Characteristics of survey data: questionnaire design with open-ended, close-ended, and scaled-response questions
Primary data collection methods: observational research, ethnographic research, experiments
Step 5: Analyze the data and draw conclusions
Step 6: Prepare and present a clear, concise report with major findings, conclusions, and recommendations
Step 7: Provide follow-up support to internal and external research clients
Impact of technology on marketing research: uses of the internet, social media marketing research, big data, data visualization, marketing analytics and strategy, data collection ethics

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Description

Test your knowledge of the marketing research process and its technological impact with this quiz. Learn about gathering secondary data, sampling procedures, primary data collection methods, and the influence of technology on marketing research.