Marketing Process and Concepts

The final step in the marketing process is:

The major activity in strategic planning is __________, whereby management evaluates the products and businesses that make up the company.

Darren, a marketing analyst at a pizzeria in North Hollywood, is currently researching electronic collections of consumer information within the company network to arrive at crucial marketing decisions. In this instance, Darren is using a _________.

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Which of the following concepts refers to the mistake of focusing too much on the products rather than the benefits customers drive from them?

The idea that consumers will favor products that offer the most quality, performance, and features is known as the ___________ concept.

A business that is focused on producing high-quality products to satisfy customer demands follows which marketing philosophy?

When a company targets a specific group of consumers to market a new product, this is called ___________.

Which of the following marketing tools refers to the set of controllable, tactical marketing tools that the company uses to produce the desired response in the target market?

Which of the following is NOT a characteristic of the macro environment in marketing?

When a company offers new products to existing customers, this is known as ___________.

A marketer wants to evaluate the success of their latest advertising campaign. They measure the campaign's reach, engagement, and sales impact. This is an example of ___________.

Which of the following concepts best describes the idea that a company's marketing decisions should take into account society's long-term interests in addition to customer needs?

Which of the following is a key aspect of customer relationship management (CRM)?

A company adopts a strategy of developing new products for new markets. This is an example of ___________.

Which of the following is an example of a primary data collection method?

What does the term "share of customer" refer to?

When a company gathers data through direct observation of consumer behavior in their natural setting, this is called ___________.

A company's mission statement should ideally describe ___________.

Which of the following factors influences consumer buying behavior in a more long-term and stable way?

The group of people most likely to influence a consumer's attitudes and behaviors based on shared experiences is known as ___________.

What is the primary focus of causal research?

A company focusing on offering products with unique features and benefits to a specific customer segment is engaging in ___________.

The collection of data about competitors and developments in the marketing environment is known as ___________.

Which of the following is an example of an economic factor that can influence the marketing environment?

When marketers segment their target market by age, gender, income, and education, they are using ___________ segmentation.

A marketing strategy that involves creating new products for existing customers is called ___________.

Which of the following is NOT part of the "4 Ps" of the marketing mix?

What does customer equity measure?

Which of the following research methods would be best for understanding customer emotions about a new product?

What is a primary goal of the societal marketing concept?

Which of the following is an example of a firm using the internet of things (IoT) to create customer value?

A strategy where a company acquires businesses outside its current market and product offerings is called ___________.

A company conducting research by randomly selecting a small group of customers and observing their product usage in a controlled setting is using ___________.

Which of the following is true about marketing myopia?

Which of the following is a form of primary data collection?

In which of the following stages of consumer buying behavior do customers evaluate alternative options based on specific criteria?

A company is conducting research to understand how its customers feel about the brand's environmental sustainability efforts. This type of research is likely to be ___________.

A key factor that differentiates the marketing concept from other marketing philosophies is its focus on ___________.

Which of the following is an example of an economic force in the macroenvironment?

The process by which companies develop and maintain a strategic fit between their goals and market opportunities is known as ___________.

A group of people who share similar experiences and situations, which influence their values and behaviors, is called a ___________.

Which of the following is an example of behavioral segmentation?

When a company focuses on increasing the efficiency of its production and distribution processes, it is following the ___________.

In the marketing environment, a competitor is considered part of the ___________.

When a company targets a broad market and focuses on delivering a product that meets all customers' needs, it is using ___________.

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors is known as ___________.

Which of the following refers to a company's efforts to create value and establish long-term relationships with customers?

What is the main purpose of the SWOT analysis?

Which of the following terms refers to the process of creating and maintaining a profitable customer relationship?

Capturing value from customers

Business portfolio analysis

Internal databases

Marketing environment

Marketing myopia

Product concept

Market segmentation

Marketing mix

Market development

Societal marketing concept

Causal research

Primary data collection

Alternative evaluation

Customer equity

SWOT analysis

Behavioral segmentation

Ethnographic research

Diversification

Reference group

Customer relationship management (CRM)

Niche marketing

Mass marketing

Technological forces

Customer segmentation

Experimental research

Positioning

Market targeting

Descriptive research

Culture's influence