10 Questions
Which of the following is NOT a step in the marketing process?
Entering and completing a business transaction
What is the definition of marketing?
The management of a profitable customer relationship
What is true about successful marketers?
They were taught basic marketing concepts
Which of the following 'common sense' statements about marketing is false?
Lowering selling prices always increases sales
What is marketing NOT?
A common sense approach
Which of the following is NOT a step in the marketing process?
Entering and completing a business transaction
What is the most accurate statement about successful marketers?
They were taught the basic concepts of marketing
Which of the following is a false 'common sense' statement about marketing?
Lowering your selling price will always increase sales
What is the definition of marketing?
The management of a profitable customer relationship
What is marketing NOT?
A natural ability
Test your knowledge of marketing principles and processes with this quiz! From collecting data on target groups to modifying your offering and communicating it to customers, this quiz will assess your understanding of the key aspects of marketing. Challenge yourself and see how well you know the art of managing profitable customer relationships.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
