Fundamental Principles of Marketing Management Quiz
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Questions and Answers

Which one of these is the correct definition of marketing?

  • Identifying and meeting human and social needs
  • Creating, offering, and exchanging products and services of value
  • Delivering value to customers and managing customer relationships
  • All of the above (correct)
  • What is the main goal of marketing?

  • Creating social value
  • Maximizing profits for the organization
  • Building customer relationships
  • Satisfying the target customer's needs and wants (correct)
  • Which of the following is NOT a core concept of marketing?

  • Demand
  • Wants
  • Competition (correct)
  • Needs
  • What is the societal process in marketing?

    <p>Identifying and meeting human and social needs</p> Signup and view all the answers

    What does marketing involve?

    <p>All of the above</p> Signup and view all the answers

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