Podcast
Questions and Answers
What is one of the steps in the Social Marketing Management Process?
What is one of the steps in the Social Marketing Management Process?
- Watching movies and television casually
- Donating time and resources to victims of Hurricane Katrina
- Conducting a Situation Analysis (correct)
- Summarizing factors that led to plan development
What is the purpose of developing a purpose statement in a social marketing plan?
What is the purpose of developing a purpose statement in a social marketing plan?
- To entertain the audience
- To reduce obesity (correct)
- To promote a particular movie
- To attract more viewers
Which type of forces are considered in the Situation Analysis of a social marketing plan?
Which type of forces are considered in the Situation Analysis of a social marketing plan?
- Economic Forces (correct)
- Spiritual Forces
- Physical Forces
- Emotional Forces
What is an example of an organizational factor to consider when analyzing the target audience for a social marketing plan?
What is an example of an organizational factor to consider when analyzing the target audience for a social marketing plan?
Why is it important to select and describe the target audience in a social marketing plan?
Why is it important to select and describe the target audience in a social marketing plan?
What is the main goal of identifying strengths and weaknesses as part of understanding the target audience?
What is the main goal of identifying strengths and weaknesses as part of understanding the target audience?
In the context of a social marketing plan, what do environmental forces like opportunities and threats represent?
In the context of a social marketing plan, what do environmental forces like opportunities and threats represent?
What aspect does the purpose statement in a social marketing plan reflect?
What aspect does the purpose statement in a social marketing plan reflect?
Why is it essential to analyze external publics when considering the target audience for a social marketing plan?
Why is it essential to analyze external publics when considering the target audience for a social marketing plan?
What does the term 'bull’s-eye' target audience refer to in a social marketing plan?
What does the term 'bull’s-eye' target audience refer to in a social marketing plan?
