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Marketing Plan Steps and Objectives Quiz

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Marketing Plan Steps and Objectives Quiz

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Questions and Answers

What is one of the steps in the Social Marketing Management Process?

Watching movies and television casually

Donating time and resources to victims of Hurricane Katrina

Conducting a Situation Analysis (correct)

Summarizing factors that led to plan development

What is the purpose of developing a purpose statement in a social marketing plan?

To entertain the audience

To reduce obesity (correct)

To promote a particular movie

To attract more viewers

Which type of forces are considered in the Situation Analysis of a social marketing plan?

Economic Forces (correct)

Spiritual Forces

Physical Forces

Emotional Forces

What is an example of an organizational factor to consider when analyzing the target audience for a social marketing plan?

Current alliances and partners Signup and view all the answers

Why is it important to select and describe the target audience in a social marketing plan?

To have a better focus for marketing efforts Signup and view all the answers

What is the main goal of identifying strengths and weaknesses as part of understanding the target audience?

To leverage strengths and address weaknesses Signup and view all the answers

In the context of a social marketing plan, what do environmental forces like opportunities and threats represent?

Potential advantages and challenges Signup and view all the answers

What aspect does the purpose statement in a social marketing plan reflect?

'The bull’s-eye' target audience description Signup and view all the answers

Why is it essential to analyze external publics when considering the target audience for a social marketing plan?

To determine opportunities and threats Signup and view all the answers

What does the term 'bull’s-eye' target audience refer to in a social marketing plan?

The primary target group for marketing efforts Signup and view all the answers