12 Questions
What is the primary purpose of a funnel in a social media campaign?
To identify the path visitors take to conversion
What is a conversion in the context of social media campaigns?
A count of sales or new subscriptions
What should be determined before launching a social media campaign?
The main objectives and accountability
What is the purpose of a competitive assessment in a social media campaign?
To assess the competitive landscape
What should be aligned with existing marketing campaigns?
The social media campaign
What is a goal in the context of social media campaigns?
Something that is entirely defined by the campaign creator
What are the four aspects of a venture's marketing strategy that need to be considered to reach identified customer segments?
Marketing cost, Production cost, Customer service, Customer retention
What is a key difference between a Traditional Marketing Plan and a Social Media Marketing Plan?
One is based on the 4 Ps, while the other is based on the 4 Cs
What is the purpose of a goal in a Social Media Marketing Campaign?
To achieve a desired shift in a metric
What is the primary focus of a Social Media Marketing Plan?
Creating and delivering relevant, education-based content
What is the relationship between a Social Media Marketing Plan and a Traditional Marketing Plan?
They have different strategies and goals, but can be complementary
What is the primary purpose of a funnel in a Social Media Marketing Campaign?
To guide customers towards a desired action
Study Notes
Marketing Strategy
- To reach identified customer segments, a venture must consider various aspects, including marketing cost, production and distribution costs, customer service costs, and customer retention programs.
Traditional Marketing
- The 4 Ps of Traditional Marketing are:
- Product: creating a product
- Price: determining the price of the product
- Place: getting the product to the market
- Promotion: promoting the product
Social Media Marketing Plan
- A Social Media Marketing Plan involves creating content, considering context, making connections, and building a community
- The 4 Cs of Social Media Marketing are:
- Content: creating relevant, education-based, and user-generated content
- Context: delivering content in a useful context
- Connection: making connections with people, products, and brands
- Community: building a community around products or brands
Social Media Campaign
- A Social Media Campaign involves setting goals and measuring their success through funnels and conversions
- A goal is a desired shift in a metric, which can be financial, web-based, or social media-based
- A funnel is a means of measuring the first-order effects of a Social Media Campaign
- Conversions are the actions taken by visitors, such as sales, subscriptions, or clicks
- A campaign should have a clear target demographic, business purpose, desired outcomes, and accountability
Campaign Objectives and Assessment
- Main objectives of a social media campaign include duration, target demographic, business purpose, desired outcomes, and accountability
- A web marketing assessment involves defining sections and destinations on a website and tracking funnels and conversions
- A competitive assessment involves analyzing competitors in the same space
This quiz covers key aspects of a marketing plan, including customer segments, acquisition costs, production and distribution costs, customer support, and retention. Evolve your marketing strategy over time.
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