30 Questions
Which of the following is NOT considered a category of the target audience in advertising messages?
Consumers who are also sellers
Which of the following is an example of Print Media as mentioned in the text?
Handbills
What type of media does Direct Mail primarily consist of?
Letters
Which form of media includes radio, television, motion pictures, and the internet?
Electronic Media
Which category of the target audience is influenced to continue their patronage and increase their buying volume?
Existing consumers
In advertising messages, what is the purpose of targeting consumers who buy a competitor's brand?
To encourage them to switch to the advertised brand
Which of the following is NOT mentioned as an objective of advertising in the lesson?
Role of Advertising in Politics
What is the Latin root word for advertising?
Advertere
What does advertising aim to do according to the text?
Increase brand awareness and sales
Why is advertising considered an active participant in the industry?
It continuously engages with customers and markets products
In what way does advertising contribute to brand building?
By enhancing brand awareness and recognition
What is the role of advertising in the marketing mix according to the lesson?
To promote products and communicate their value to customers
What is the main purpose of advertising according to the text?
To increase demand and provide opportunities for people to improve their income
How does advertising contribute to the economy?
By increasing demand and fostering economic development
Which statement best describes the importance of advertising in society?
It encourages people to purchase goods and services
What is an essential characteristic of advertising in promoting sales?
Presenting a non-personal, sponsor-identified, paid-for message
How does advertising help in the marketing mix?
By blending multiple media options to push products in the market
What is a key role of advertising in modern society?
Bridging the gap among people through varied cultures communication
How does advertising impact the product according to the text?
Advertising plays the role of information and education.
What is the relationship between price and advertising in the text?
Advertising highlights the value for money of high-quality products.
In what way does advertising assist in marketing mix variables as per the text?
Advertising influences not only promotion but also other marketing mix variables.
What role does advertising play when a firm offers low-priced products?
Advertising highlights the price advantage using persuasive communication.
What is essential for buyers when a product requires careful handling and operations?
Buyers should be informed through advertising.
What is one way advertising can help establish brand superiority according to the text?
By associating the product with prestigious people or events.
Why is the amount of pre-emphasis that can be applied limited?
Contemporary music contains more high-frequency energy.
Which system uses the programme-dependent variable pre-emphasis according to the text?
BTSC TV sound system
When did the commercial explosion of the Internet occur?
1990s
Who originally saw the Internet as a means of supercomputer communication?
US Department of Defense
What was the Internet primarily used for before its commercial explosion?
Sending and receiving electronic mail
Why does contemporary music limit the amount of pre-emphasis that can be applied?
It contains more high-frequency energy.
Test your knowledge on how advertising affects the variables of marketing mix like packaging, position, and pace. Explore the relationship between advertising and product quality, design, and other features.
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