Advertising chapter 1-4
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Questions and Answers

Which of the following is NOT considered a category of the target audience in advertising messages?

  • Consumers who buy a competitor's brand
  • Consumers who are also sellers (correct)
  • Consumers who prefer not to use any product
  • Existing consumers

    • Which of the following is an example of Print Media as mentioned in the text?

  • Radio
  • Television
  • Multi-media
  • Handbills (correct)

    • What type of media does Direct Mail primarily consist of?

  • Posters
  • Air balloons
  • Hoarding
  • Letters (correct)

    • Which form of media includes radio, television, motion pictures, and the internet?

    <p>Electronic Media (B)</p> Signup and view all the answers

    Which category of the target audience is influenced to continue their patronage and increase their buying volume?

    <p>Existing consumers (C)</p> Signup and view all the answers

    In advertising messages, what is the purpose of targeting consumers who buy a competitor's brand?

    <p>To encourage them to switch to the advertised brand (D)</p> Signup and view all the answers

    Which of the following is NOT mentioned as an objective of advertising in the lesson?

    <p>Role of Advertising in Politics (D)</p> Signup and view all the answers

    What is the Latin root word for advertising?

    <p>Advertere (C)</p> Signup and view all the answers

    What does advertising aim to do according to the text?

    <p>Increase brand awareness and sales (B)</p> Signup and view all the answers

    Why is advertising considered an active participant in the industry?

    <p>It continuously engages with customers and markets products (A)</p> Signup and view all the answers

    In what way does advertising contribute to brand building?

    <p>By enhancing brand awareness and recognition (A)</p> Signup and view all the answers

    What is the role of advertising in the marketing mix according to the lesson?

    <p>To promote products and communicate their value to customers (D)</p> Signup and view all the answers

    What is the main purpose of advertising according to the text?

    <p>To increase demand and provide opportunities for people to improve their income (B)</p> Signup and view all the answers

    How does advertising contribute to the economy?

    <p>By increasing demand and fostering economic development (B)</p> Signup and view all the answers

    Which statement best describes the importance of advertising in society?

    <p>It encourages people to purchase goods and services (C)</p> Signup and view all the answers

    What is an essential characteristic of advertising in promoting sales?

    <p>Presenting a non-personal, sponsor-identified, paid-for message (A)</p> Signup and view all the answers

    How does advertising help in the marketing mix?

    <p>By blending multiple media options to push products in the market (B)</p> Signup and view all the answers

    What is a key role of advertising in modern society?

    <p>Bridging the gap among people through varied cultures communication (A)</p> Signup and view all the answers

    How does advertising impact the product according to the text?

    <p>Advertising plays the role of information and education. (B)</p> Signup and view all the answers

    What is the relationship between price and advertising in the text?

    <p>Advertising highlights the value for money of high-quality products. (A)</p> Signup and view all the answers

    In what way does advertising assist in marketing mix variables as per the text?

    <p>Advertising influences not only promotion but also other marketing mix variables. (C)</p> Signup and view all the answers

    What role does advertising play when a firm offers low-priced products?

    <p>Advertising highlights the price advantage using persuasive communication. (D)</p> Signup and view all the answers

    What is essential for buyers when a product requires careful handling and operations?

    <p>Buyers should be informed through advertising. (C)</p> Signup and view all the answers

    What is one way advertising can help establish brand superiority according to the text?

    <p>By associating the product with prestigious people or events. (D)</p> Signup and view all the answers

    Why is the amount of pre-emphasis that can be applied limited?

    <p>Contemporary music contains more high-frequency energy. (B)</p> Signup and view all the answers

    Which system uses the programme-dependent variable pre-emphasis according to the text?

    <p>BTSC TV sound system (C)</p> Signup and view all the answers

    When did the commercial explosion of the Internet occur?

    <p>1990s (C)</p> Signup and view all the answers

    Who originally saw the Internet as a means of supercomputer communication?

    <p>US Department of Defense (B)</p> Signup and view all the answers

    What was the Internet primarily used for before its commercial explosion?

    <p>Sending and receiving electronic mail (C)</p> Signup and view all the answers

    Why does contemporary music limit the amount of pre-emphasis that can be applied?

    <p>It contains more high-frequency energy. (B)</p> Signup and view all the answers

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