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Questions and Answers
Which of the following is NOT a component of the marketing mix?
Which of the following is NOT a component of the marketing mix?
- Place
- Promotion (correct)
- Product
- Price
Which component of the marketing mix involves decisions about where the product will be sold?
Which component of the marketing mix involves decisions about where the product will be sold?
- Price
- Promotion
- Product
- Place (correct)
Which component of the marketing mix involves decisions about how to inform customers about the product and the company?
Which component of the marketing mix involves decisions about how to inform customers about the product and the company?
- Product
- Price
- Promotion (correct)
- Place
Which component of the marketing mix involves decisions about the price of the product?
Which component of the marketing mix involves decisions about the price of the product?
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Which component of the marketing mix involves decisions about the characteristics and features of the product?
Which component of the marketing mix involves decisions about the characteristics and features of the product?
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