Marketing Mix Strategies and Segmentation Quiz
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Questions and Answers

Which of the following is NOT a component of the marketing mix?

  • Place
  • Promotion (correct)
  • Product
  • Price

    • Which component of the marketing mix involves decisions about where the product will be sold?

  • Price
  • Promotion
  • Product
  • Place (correct)

    • Which component of the marketing mix involves decisions about how to inform customers about the product and the company?

  • Product
  • Price
  • Promotion (correct)
  • Place

    • Which component of the marketing mix involves decisions about the price of the product?

    <p>Price</p> Signup and view all the answers

    Which component of the marketing mix involves decisions about the characteristics and features of the product?

    <p>Product</p> Signup and view all the answers

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