Podcast
Questions and Answers
What refers to how a company chooses to distribute and make its products or services available to customers?
What refers to how a company chooses to distribute and make its products or services available to customers?
What is the Internet considered as in the context of place mix?
What is the Internet considered as in the context of place mix?
What is a route through which goods or services travel from the producer to the end consumer called?
What is a route through which goods or services travel from the producer to the end consumer called?
What type of business sells products directly to consumers?
What type of business sells products directly to consumers?
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What type of retailer sells products without a physical retail location?
What type of retailer sells products without a physical retail location?
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What is an example of a distribution channel?
What is an example of a distribution channel?
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What is an intermediary that acts as a middleman between producers and consumers?
What is an intermediary that acts as a middleman between producers and consumers?
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What refers to the buying and selling of goods or services over the Internet?
What refers to the buying and selling of goods or services over the Internet?
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What type of retailer has a physical presence?
What type of retailer has a physical presence?
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What is a business that buys products in bulk from manufacturers and sells them to retailers?
What is a business that buys products in bulk from manufacturers and sells them to retailers?
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Study Notes
Place Strategy
- Refers to how a company chooses to distribute and make its products or services available to customers
Distribution Channels
- The path or route through which goods or services travel from the producer to the end consumer
- Examples of distribution channels:
- Retail stores, where customers can directly purchase products
- Wholesalers, who buy products in bulk from manufacturers and sell them to retailers
- Retailers, who sell products directly to consumers
Types of Retailers
- Wholesalers: businesses that buy products in bulk from manufacturers and sell them to retailers
- Retailers: businesses that sell products directly to consumers
- Non-store retailers: businesses that sell products without a physical retail location, such as:
- Online stores
- Mobile apps
- Catalog-based companies
Retail Concepts
- Bricks-and-mortar: physical retail stores that have a physical presence
- E-commerce: the buying and selling of goods or services over the Internet
Business-to-Business (B2B) and Business-to-Consumer (B2C)
- B2B: businesses selling products or services to other businesses
- B2C: businesses selling products or services directly to individual consumers
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Description
Test your knowledge of place strategy and distribution channels in marketing. Learn how companies make their products or services available to customers and the different channels they use.
