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Questions and Answers
What refers to how a company chooses to distribute and make its products or services available to customers?
What is the Internet considered as in the context of place mix?
What is a route through which goods or services travel from the producer to the end consumer called?
What type of business sells products directly to consumers?
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What type of retailer sells products without a physical retail location?
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What is an example of a distribution channel?
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What is an intermediary that acts as a middleman between producers and consumers?
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What refers to the buying and selling of goods or services over the Internet?
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What type of retailer has a physical presence?
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What is a business that buys products in bulk from manufacturers and sells them to retailers?
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Study Notes
Place Strategy
- Refers to how a company chooses to distribute and make its products or services available to customers
Distribution Channels
- The path or route through which goods or services travel from the producer to the end consumer
- Examples of distribution channels:
- Retail stores, where customers can directly purchase products
- Wholesalers, who buy products in bulk from manufacturers and sell them to retailers
- Retailers, who sell products directly to consumers
Types of Retailers
- Wholesalers: businesses that buy products in bulk from manufacturers and sell them to retailers
- Retailers: businesses that sell products directly to consumers
- Non-store retailers: businesses that sell products without a physical retail location, such as:
- Online stores
- Mobile apps
- Catalog-based companies
Retail Concepts
- Bricks-and-mortar: physical retail stores that have a physical presence
- E-commerce: the buying and selling of goods or services over the Internet
Business-to-Business (B2B) and Business-to-Consumer (B2C)
- B2B: businesses selling products or services to other businesses
- B2C: businesses selling products or services directly to individual consumers
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Description
Test your knowledge of place strategy and distribution channels in marketing. Learn how companies make their products or services available to customers and the different channels they use.
