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Questions and Answers
What are the four elements of the marketing mix?
What are the four elements of the marketing mix?
- Product, place, promotion, price
- Product, distribution, promotion, pricing (correct)
- Product, distribution, publicity, price
- Product, place, public relations, price
Which of the following is an example of an industrial good?
Which of the following is an example of an industrial good?
- Convenience goods
- Unsought goods
- Specialty goods
- Installations (correct)
What is the main difference between durable goods and non-durable goods?
What is the main difference between durable goods and non-durable goods?
- Durability and rate of consumption (correct)
- Tangibility and consumer shopping habits
- Durability and consumer shopping habits
- Tangibility and rate of consumption
What does the cost-based pricing approach consider when setting the price of a product?
What does the cost-based pricing approach consider when setting the price of a product?
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What does the buyer-based pricing approach focus on when determining the price of a product?
What does the buyer-based pricing approach focus on when determining the price of a product?
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