Marketing Mix Mastery Quiz
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Questions and Answers

What are the four elements of the marketing mix?

  • Product, place, promotion, price
  • Product, distribution, promotion, pricing (correct)
  • Product, distribution, publicity, price
  • Product, place, public relations, price

    • Which of the following is an example of an industrial good?

  • Convenience goods
  • Unsought goods
  • Specialty goods
  • Installations (correct)

    • What is the main difference between durable goods and non-durable goods?

  • Durability and rate of consumption (correct)
  • Tangibility and consumer shopping habits
  • Durability and consumer shopping habits
  • Tangibility and rate of consumption

    • What does the cost-based pricing approach consider when setting the price of a product?

    <p>The cost of the product</p> Signup and view all the answers

    What does the buyer-based pricing approach focus on when determining the price of a product?

    <p>Perceptions of the buyer</p> Signup and view all the answers

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