Questions and Answers
What are the elements of the marketing mix?
No one element of the marketing mix is more important than another.
True
What is consumer protection?
Protection against unfair selling practices.
A consumer has basic legal rights if the product is ______.
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What does the Sale and Supply of Goods Act 1994 state about product quality?
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What does the Trade Descriptions Act prohibit?
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What is the purpose of the Consumer Credit Act 1974?
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Study Notes
Marketing Mix Elements
- Comprises product, price, place, and promotion.
- Essential for developing a business strategy and brand image.
Importance of Balance
- No single element of the marketing mix outweighs the others; they should synergize.
- Each element is adjusted to enhance a brand's distinct identity and competitiveness.
Consumer Protection Laws
- Designed to shield customers from unfair sales practices.
- Grants basic legal rights concerning product standards.
Basic Legal Rights of Consumers
- Protection against misleading product descriptions.
- Rights when products are of unsatisfactory quality.
- Assurance that products are fit for their intended purpose.
Sale and Supply of Goods Act 1994
- Requires products to meet a standard of 'satisfactory quality'.
- Products must be safe, durable, suitable for their purpose, and free of undisclosed defects.
Trade Descriptions Act
- Prohibits the provision of false or misleading information about products.
- Mandates accurate disclosure regarding product origin and manufacturer.
Consumer Credit Act 1974
- Safeguards consumers when borrowing or making purchases on credit.
- Requires businesses extending credit to be licensed and restricts credit offers to those over 18.
- Mandates clear disclosure of the Annual Percentage Rate (APR).
- Provides a 'cooling off period' for credit agreements signed at home, allowing cancellation without penalty.
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Description
Explore the critical elements of the marketing mix, including product, price, place, and promotion, and how they harmonize to strengthen a brand. Understand the legal rights of consumers and the protection laws that ensure fair sales practices. Dive into essential acts like the Sale and Supply of Goods Act 1994 and the Trade Descriptions Act that safeguard consumer interests.
