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Questions and Answers
What are the four elements of the marketing mix?
What are the four elements of the marketing mix?
- Product, Price, Place, Promotion (correct)
- Product, Price, Promotion, Packaging
- Price, Place, Promotion, Packaging
- Product, Price, Place, Packaging
What are some considerations when developing a product?
What are some considerations when developing a product?
- Product's characteristics, need to satisfy, price, unique selling proposition
- Product's characteristics, need to satisfy, packaging, unique selling proposition
- Product's characteristics, need to satisfy, labeling, unique selling proposition
- Product's characteristics, need to satisfy, value, unique selling proposition (correct)
What is the purpose of packaging?
What is the purpose of packaging?
- To contain, protect, identify, and distribute the product
- To contain, protect, identify, and promote the product (correct)
- To contain, protect, label, and promote the product
- To contain, protect, label, and distribute the product
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