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Marketing-Mix Concept Quiz

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Questions and Answers

Which of the following is NOT one of the core elements of the marketing mix?

Promotion

Product

Packaging (correct)

Place

What is the primary purpose of Promotion in the marketing mix?

To set the optimal price for the product or service

To establish a physical distribution network

To inform, persuade, and remind the target market (correct)

To generate direct sales

Which of the following statements about Advertising is NOT true, according to the information provided?

Advertising communicates key brand messages to potential customers.

Advertising aims to make people aware of a product and its benefits.

Advertising is a component of Promotion.

Advertising is the only way to build a linkage between a product and prospective customers. (correct)

What does the 'Place' element of the marketing mix refer to?

The distribution channels used to make the product available to consumers Signup and view all the answers

According to the definition provided, what does the term 'Product' encompass in the marketing mix?

Anything that can be offered to a market to satisfy a want or need Signup and view all the answers

According to the information provided, which of the following is NOT a component of Promotion?

Pricing strategies Signup and view all the answers

What is the primary purpose of sales promotions according to the text?

To encourage consumer trial and repeat purchase Signup and view all the answers

What is the role of public relations in the promotion of a brand or product?

To build goodwill and trust with the consuming public Signup and view all the answers

Which of the following is NOT a key characteristic of advertising?

Advertising is neutral and unbiased. Signup and view all the answers

What is the relationship between advertising and the marketing mix according to the text?

Advertising is a core component of the promotion mix, which is one element of the marketing mix. Signup and view all the answers