Marketing Management Fundamentals Quiz
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Questions and Answers

Which of the following is NOT a part of the 4 P's of marketing?

  • Product
  • Price
  • Place
  • Publicity (correct)
  • What is the primary focus of market segmentation?

  • Identifying and targeting specific customer groups (correct)
  • Maximizing production efficiency
  • Standardizing product offerings
  • Minimizing marketing expenses
  • In the context of marketing, what does SWOT stand for?

  • Supply, Warehouse, Orders, Transportation
  • Sales, Workforce, Operations, Technology
  • Sustainability, Worth, Objectives, Targets
  • Strengths, Weaknesses, Opportunities, Threats (correct)
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