Podcast
Questions and Answers
Marketing includes only advertising and selling, but not delivering products to consumers or other businesses
Marketing includes only advertising and selling, but not delivering products to consumers or other businesses
False
According to Philip Kotler, marketing is only a social process, not a managerial process
According to Philip Kotler, marketing is only a social process, not a managerial process
False
Needs refer to the conversion of desires into tangible products or services
Needs refer to the conversion of desires into tangible products or services
False
Wants are influenced by an individual's personality and culture
Wants are influenced by an individual's personality and culture
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Demands occur when wants are backed by purchasing power and willingness to buy
Demands occur when wants are backed by purchasing power and willingness to buy
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Marketing includes activities a company undertakes to promote the buying or selling of a product or service.
Marketing includes activities a company undertakes to promote the buying or selling of a product or service.
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According to Philip Kotler, marketing is defined as a social and managerial process.
According to Philip Kotler, marketing is defined as a social and managerial process.
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Needs refer to the feeling of deprivation, while wants refer to the conversion of needs into tangible products or services.
Needs refer to the feeling of deprivation, while wants refer to the conversion of needs into tangible products or services.
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Some marketing is done by affiliates on behalf of a company.
Some marketing is done by affiliates on behalf of a company.
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Demand occurs when wants are backed by purchasing power and willingness to buy.
Demand occurs when wants are backed by purchasing power and willingness to buy.
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Marketing includes activities such as advertising, selling, and delivering products to consumers or other businesses.
Marketing includes activities such as advertising, selling, and delivering products to consumers or other businesses.
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According to Philip Kotler, marketing is solely a managerial process and does not involve social aspects.
According to Philip Kotler, marketing is solely a managerial process and does not involve social aspects.
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Needs refer to the deprivation an individual feels, while wants refer to the conversion of needs into tangible products or services.
Needs refer to the deprivation an individual feels, while wants refer to the conversion of needs into tangible products or services.
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If wants for specific products are backed by purchasing power and willingness to buy, they are referred to as demands.
If wants for specific products are backed by purchasing power and willingness to buy, they are referred to as demands.
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All marketing activities are done directly by the company without any involvement of affiliates.
All marketing activities are done directly by the company without any involvement of affiliates.
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