Marketing Management Fundamentals Quiz

Marketing includes only advertising and selling, but not delivering products to consumers or other businesses

According to Philip Kotler, marketing is only a social process, not a managerial process

Needs refer to the conversion of desires into tangible products or services

Wants are influenced by an individual's personality and culture

Demands occur when wants are backed by purchasing power and willingness to buy

Marketing includes activities a company undertakes to promote the buying or selling of a product or service.

According to Philip Kotler, marketing is defined as a social and managerial process.

Needs refer to the feeling of deprivation, while wants refer to the conversion of needs into tangible products or services.

Some marketing is done by affiliates on behalf of a company.

Demand occurs when wants are backed by purchasing power and willingness to buy.

Marketing includes activities such as advertising, selling, and delivering products to consumers or other businesses.

According to Philip Kotler, marketing is solely a managerial process and does not involve social aspects.

Needs refer to the deprivation an individual feels, while wants refer to the conversion of needs into tangible products or services.

If wants for specific products are backed by purchasing power and willingness to buy, they are referred to as demands.

All marketing activities are done directly by the company without any involvement of affiliates.