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Marketing Management - Communication Components Quiz

12 Questions

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Marketing Management - Communication Components Quiz

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Questions and Answers

What is the main function of the decoding process in communication?

To transmit information from sender to receiver

To interpret the message by the receiver using their senses (correct)

To provide feedback to the sender

To distort the message

Which component of communication is responsible for delivering a message or idea?

Encoding processes

Sender (correct)

Transmission device

Receiver

What does Above The Line (ATL) advertising primarily target?

Mass media (correct)

Individual consumers

Product demos in malls

Direct mail campaigns

In communication, what is considered as noise?

Anything that distorts or disrupts a message Signup and view all the answers

Which communication process involves the audience providing information back to the sender?

Feedback Signup and view all the answers

What distinguishes Above The Line (ATL) advertising from Below The Line (BTL) advertising?

ATL uses mass media for promotion while BTL uses direct mail campaigns Signup and view all the answers

Which component of communication involves verbal and nonverbal cues used by the sender?

Encoding processes Signup and view all the answers

What is the role of the sender in communication?

To transmit information Signup and view all the answers

What does decoding refer to in communication?

The receiver's attempt to capture the message Signup and view all the answers

Which component of communication involves verbal and nonverbal cues?

Encoding processes Signup and view all the answers

What is the purpose of feedback in communication?

To obtain information on the receiver's perception Signup and view all the answers

What does noise represent in the context of communication?