Podcast
Questions and Answers
What is the main function of the decoding process in communication?
What is the main function of the decoding process in communication?
- To transmit information from sender to receiver
- To interpret the message by the receiver using their senses (correct)
- To provide feedback to the sender
- To distort the message
Which component of communication is responsible for delivering a message or idea?
Which component of communication is responsible for delivering a message or idea?
- Encoding processes
- Sender (correct)
- Transmission device
- Receiver
What does Above The Line (ATL) advertising primarily target?
What does Above The Line (ATL) advertising primarily target?
- Mass media (correct)
- Individual consumers
- Product demos in malls
- Direct mail campaigns
In communication, what is considered as noise?
In communication, what is considered as noise?
Which communication process involves the audience providing information back to the sender?
Which communication process involves the audience providing information back to the sender?
What distinguishes Above The Line (ATL) advertising from Below The Line (BTL) advertising?
What distinguishes Above The Line (ATL) advertising from Below The Line (BTL) advertising?
Which component of communication involves verbal and nonverbal cues used by the sender?
Which component of communication involves verbal and nonverbal cues used by the sender?
What is the role of the sender in communication?
What is the role of the sender in communication?
What does decoding refer to in communication?
What does decoding refer to in communication?
Which component of communication involves verbal and nonverbal cues?
Which component of communication involves verbal and nonverbal cues?
What is the purpose of feedback in communication?
What is the purpose of feedback in communication?
What does noise represent in the context of communication?
What does noise represent in the context of communication?
