14 Questions
What is considered the best form of advertising according to the text?
Word-of-Mouth referrals
What is a common practice at trade shows according to the text?
Making contact with caterers at a later date
What is the primary purpose of catering artwork and collaterals?
To showcase the services and contact details of the catering company
Which of the following is NOT a recommended design factor for effective catering collaterals?
Excessive use of various fonts and colors
What is the purpose of the 'squint test' mentioned in the text?
To ensure the collateral is readable from a distance
Which of the following is NOT a recommended collateral for a catering company?
Posters with excessive text and no visual elements
What should be the primary consideration when designing catering collaterals?
The type of clientele the catering company serves
Which of the following is NOT mentioned as a recommended panel for a catering brochure?
Panel with testimonials from satisfied clients
What is the recommended size for a business card?
3.5 x 2 inches
Which type of marketing material is described as a 'miniature of your posters'?
Flyers
What is the recommended design principle for marketing materials?
Less is more – simplicity is best
Which of the following is NOT listed as a recommended element for flyers?
Detailed descriptions of products or services
Which of the following is mentioned as a commonly used business marketing tool?
Websites
Which of the following marketing tools can be utilized through social media?
Testimonials from clients and uploaded photos/videos
Learn about the various collaterals and communication tools used in catering marketing management. Discover techniques for creating effective marketing campaigns and promoting catering services successfully.
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