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Catering Marketing Management: Collaterals and Campaigns

14 Questions

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Catering Marketing Management: Collaterals and Campaigns

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Questions and Answers

What is considered the best form of advertising according to the text?

Word-of-Mouth referrals (correct)

Show & Tell promotions

Direct mail marketing

Trade show attendance

What is a common practice at trade shows according to the text?

Media mentions

Making contact with caterers at a later date (correct)

Direct mail marketing

Word-of-Mouth referrals

What is the primary purpose of catering artwork and collaterals?

To display artistic designs unrelated to the catering business

To showcase the services and contact details of the catering company (correct)

To promote the personal interests of the catering company owner

To confuse potential clients about the company's offerings

Which of the following is NOT a recommended design factor for effective catering collaterals?

Excessive use of various fonts and colors Signup and view all the answers

What is the purpose of the 'squint test' mentioned in the text?

To ensure the collateral is readable from a distance Signup and view all the answers

Which of the following is NOT a recommended collateral for a catering company?

Posters with excessive text and no visual elements Signup and view all the answers

What should be the primary consideration when designing catering collaterals?

The type of clientele the catering company serves Signup and view all the answers

Which of the following is NOT mentioned as a recommended panel for a catering brochure?

Panel with testimonials from satisfied clients Signup and view all the answers

What is the recommended size for a business card?

3.5 x 2 inches Signup and view all the answers

Which type of marketing material is described as a 'miniature of your posters'?

Flyers Signup and view all the answers

What is the recommended design principle for marketing materials?

Less is more – simplicity is best Signup and view all the answers

Which of the following is NOT listed as a recommended element for flyers?

Detailed descriptions of products or services Signup and view all the answers

Which of the following is mentioned as a commonly used business marketing tool?

Websites Signup and view all the answers

Which of the following marketing tools can be utilized through social media?

Testimonials from clients and uploaded photos/videos Signup and view all the answers