Marketing: Goods and Services Categories
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Questions and Answers

What is the main focus of goods in the marketing categories?

  • Promoting brands through promotional events
  • Satisfying human wants and providing utility (correct)
  • Offering services to clients or customers
  • Providing experiences and memorable events

    • Which category involves the marketing of a brand, service, or product through memorable experiences or promotional events?

  • Goods
  • Services
  • Events (correct)
  • Experiences

    • What is an example of a market offering that combines goods and services?

  • Bookstore readings
  • Trade shows
  • Fast-food meal (correct)
  • Company anniversaries

    • Which marketing category involves intentional activities that engage customers and create memorable experiences?

    <p>Experiences</p> Signup and view all the answers

    What is the primary focus of services in the marketing categories?

    <p>Offering services to clients or customers</p> Signup and view all the answers

    Which type of marketing category promotes products through artistic performances and trade shows?

    <p>Events</p> Signup and view all the answers

    Which of the following is an example of marketing for properties?

    <p>Real estate agents marketing residential real estate</p> Signup and view all the answers

    What is the main goal of marketers according to the text?

    <p>To seek a response like attention, purchase, vote, or donation from another party</p> Signup and view all the answers

    Which of the following is NOT an example of marketing according to the text?

    <p>Firms distributing information to parents and communities</p> Signup and view all the answers

    What does 'latent demand' refer to according to the text?

    <p>Consumers who are unaware of or uninterested in a product</p> Signup and view all the answers

    In marketing, what is the role of social marketers according to the text?

    <p>To promote ideas like 'Say No to Drugs'</p> Signup and view all the answers

    What are examples of intangible ownership rights according to the text?

    <p>Securities and stocks</p> Signup and view all the answers

    What is the main goal of corporate identity ads according to the text?

    <p>To build a unique image in the minds of the target public</p> Signup and view all the answers

    Which of the following represents 'negative demand' according to the text?

    <p>'Columbary' (wrong place)</p> Signup and view all the answers

    'Information' in marketing primarily involves which of the following based on the text?

    <p>'Facts provided or learned about a situation, person, event, etc.'</p> Signup and view all the answers

    What is the role of artists, musicians, CEOs, and high-profile lawyers according to the text?

    <p>To ensure their relevance on what they are known or famous for</p> Signup and view all the answers

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