16 Questions
What is the main focus of goods in the marketing categories?
Satisfying human wants and providing utility
Which category involves the marketing of a brand, service, or product through memorable experiences or promotional events?
Events
What is an example of a market offering that combines goods and services?
Fast-food meal
Which marketing category involves intentional activities that engage customers and create memorable experiences?
Experiences
What is the primary focus of services in the marketing categories?
Offering services to clients or customers
Which type of marketing category promotes products through artistic performances and trade shows?
Events
Which of the following is an example of marketing for properties?
Real estate agents marketing residential real estate
What is the main goal of marketers according to the text?
To seek a response like attention, purchase, vote, or donation from another party
Which of the following is NOT an example of marketing according to the text?
Firms distributing information to parents and communities
What does 'latent demand' refer to according to the text?
Consumers who are unaware of or uninterested in a product
In marketing, what is the role of social marketers according to the text?
To promote ideas like 'Say No to Drugs'
What are examples of intangible ownership rights according to the text?
Securities and stocks
What is the main goal of corporate identity ads according to the text?
To build a unique image in the minds of the target public
Which of the following represents 'negative demand' according to the text?
'Columbary' (wrong place)
'Information' in marketing primarily involves which of the following based on the text?
'Facts provided or learned about a situation, person, event, etc.'
What is the role of artists, musicians, CEOs, and high-profile lawyers according to the text?
To ensure their relevance on what they are known or famous for
Test your knowledge of the main categories in marketing, including goods and services. Learn about the different types of goods and services that are marketed in the modern economy.
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