Podcast
Questions and Answers
Which of the following is a characteristic of services as mentioned in the text?
Which of the following is a characteristic of services as mentioned in the text?
- Perishability (correct)
- Ease of standardization
- High level of control over production and consumption
- Ability to be produced and then consumed
What does 'Physical Evidence' primarily contribute to, as per the text?
What does 'Physical Evidence' primarily contribute to, as per the text?
- Brand building and differentiation (correct)
- Increase in input service
- Standardization of services
- Operational efficiency
Which factor may lead to different levels of customer satisfaction?
Which factor may lead to different levels of customer satisfaction?
- Employee performance (correct)
- Service blueprint
- Process repeatability
- Demand considerations
Why does the increase in sophistication of products lead to an increase in input service?
Why does the increase in sophistication of products lead to an increase in input service?
What percentage of worldwide GDP does the service sector account for, according to the text?
What percentage of worldwide GDP does the service sector account for, according to the text?
In contrast to goods, which characteristic is typically associated with services?
In contrast to goods, which characteristic is typically associated with services?
Which of the following are the realms of experimental value added to a business in the experience economy?
Which of the following are the realms of experimental value added to a business in the experience economy?
What is the characteristic of global marketing as compared to international marketing?
What is the characteristic of global marketing as compared to international marketing?
According to the essay 'The Globalization of Markets', what will well-managed companies offer for long-term success?
According to the essay 'The Globalization of Markets', what will well-managed companies offer for long-term success?
What is the definition of Born Global or International New Ventures?
What is the definition of Born Global or International New Ventures?
What is the reason behind the counter-trend in exports growth and local consumption referred to in the text?
What is the reason behind the counter-trend in exports growth and local consumption referred to in the text?
What does Japan strive for in terms of standardization?
What does Japan strive for in terms of standardization?
What are the four realms of experimental value added to a business in the experience economy?
What are the four realms of experimental value added to a business in the experience economy?
According to the essay 'Born Global', what type of organizations are defined as International New Ventures?
According to the essay 'Born Global', what type of organizations are defined as International New Ventures?
What is the approach of international marketing towards product and promotional adaption in foreign markets?
What is the approach of international marketing towards product and promotional adaption in foreign markets?
What do well-managed companies postulate will lead to long-term success according to 'The Globalization of Markets' essay?
What do well-managed companies postulate will lead to long-term success according to 'The Globalization of Markets' essay?
