Service-Dominant Logic (SDL) of Marketing
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Questions and Answers

What is the fundamental shift that has occurred in marketing in recent years?

  • A move away from intangibles towards the exchange of tangible goods
  • A shift from service-based marketing to product-based marketing
  • An increased focus on tangible goods production and distribution
  • A move away from the traditional exchange of tangible goods towards the exchange of intangibles, specialized skills, and knowledge (correct)

What is the departure from Goods-Dominant Logic (GDL) encapsulated in?

  • The production and distribution of tangible goods
  • Profit maximization through efficient production and distribution
  • Service-Dominant Logic (SDL) (correct)
  • The customer's secondary role as a recipient of goods

What does Goods-Dominant Logic revolve around?

  • Profit maximization through efficient production and distribution
  • The purpose of economic activity to manufacture and distribute tangible outputs or goods (correct)
  • The emphasis on intangible products
  • The application of knowledge and skills for the benefit of others

Why are goods considered valuable in Goods-Dominant Logic?

<p>Due to the utility embedded in them during manufacturing, encompassing form, place, time, and possession utilities (A)</p> Signup and view all the answers

What does Service-Dominant Logic view as intangible products?

<p>Services (D)</p> Signup and view all the answers

What does Service-Dominant Logic emphasize for the benefit of others?

<p>The application of knowledge and skills (D)</p> Signup and view all the answers

In Service Dominant Logic (SDL), what is the primary unit of exchange?

<p>Competences, knowledge, and skills (D)</p> Signup and view all the answers

How does SDL perceive the role of the customer?

<p>As an operand resource (A)</p> Signup and view all the answers

What poses communication challenges in services marketing according to SDL?

<p>Service intangibility (D)</p> Signup and view all the answers

According to SDL, how is value determined?

<p>By the consumer based on 'value in use' (D)</p> Signup and view all the answers

What is emphasized in SDL in terms of solutions and customer views?

<p>Customized combinations of goods and services meeting customer business needs (D)</p> Signup and view all the answers

According to SDL, what is essential for experience and credence services?

<p>Customer education (D)</p> Signup and view all the answers

What is perceived as a transmitter of operant resources in SDL?

<p>Goods (C)</p> Signup and view all the answers

What is the primary focus of Goods-Dominant Logic (GDL)?

<p>Maximizing profit through efficient production and distribution of tangible goods (C)</p> Signup and view all the answers

What is a key problem inherent in Goods-Dominant Logic?

<p>Perceiving the customer merely as a recipient of goods (D)</p> Signup and view all the answers

What does Service-Dominant Logic (SDL) emphasize?

<p>Application of knowledge and skills for the benefit of others (A)</p> Signup and view all the answers

According to SDL, what are goods considered valuable for?

<p>The utility embedded in them during manufacturing (D)</p> Signup and view all the answers

What is essential for experience and credence services according to SDL?

<p>Communicating the benefits and intangibles they provide (D)</p> Signup and view all the answers

How does SDL perceive the role of the customer?

<p>As a co-creator of value through interactions (A)</p> Signup and view all the answers

In Service-Dominant Logic (SDL), what is the focus when categorizing resources?

<p>Operand and operant (B)</p> Signup and view all the answers

What is the primary role of the customer according to Service-Dominant Logic (SDL)?

<p>Co-producer of services (A)</p> Signup and view all the answers

How does Service-Dominant Logic (SDL) perceive the value determination?

<p>Determined by the consumer based on 'value in use' (A)</p> Signup and view all the answers

What does Service-Dominant Logic (SDL) consider as the primary unit of exchange?

<p>Competences, knowledge, and skills (D)</p> Signup and view all the answers

What is emphasized in Service-Dominant Logic (SDL) in terms of solutions and customer views?

<p>Customized combinations of goods and services meeting customer business needs (D)</p> Signup and view all the answers

According to Service-Dominant Logic (SDL), what poses communication challenges in services marketing?

<p>Service intangibility, abstractness, generality, non-searchability, and mental impalpability (B)</p> Signup and view all the answers

What does Service-Dominant Logic (SDL) view as valuable?

<p>'Value in use' (C)</p> Signup and view all the answers

What is perceived as a transmitter of operant resources in Service-Dominant Logic (SDL)?

<p>'Embedded knowledge' (A)</p> Signup and view all the answers

What is the departure from Goods-Dominant Logic encapsulated in?

<p>'Value in use' (C)</p> Signup and view all the answers

What are some strategies to address communication challenges in services marketing according to SDL?

<p>Narratives, vivid information presentation, tangible focus, brand icons, and interactive imagery (D)</p> Signup and view all the answers

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