Marketing Essentials Quiz
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Marketing Essentials Quiz

Created by
@JudiciousRuby

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Questions and Answers

What are the 2nd Level needs according to the text?

  • Social Needs
  • Safety Needs (correct)
  • Physiological Needs
  • Esteem Needs
  • Which term refers to ongoing interactions involving the transfer of goods, services, or information?

  • Transaction
  • Customer Value
  • Exchange (correct)
  • Total Quality Management
  • What is the term for 'Human need essential things that must be met in order to survive'?

  • Physiological Needs (correct)
  • Social Needs
  • Wants
  • Self-Actualization
  • What does the term 'Relationship' refer to in marketing?

    <p>Human interaction between a seller and its customers</p> Signup and view all the answers

    Which level of needs includes the need to belong and intimate relationships with friends and family?

    <p>Social Needs</p> Signup and view all the answers

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