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Questions and Answers
What are the 2nd Level needs according to the text?
What are the 2nd Level needs according to the text?
- Social Needs
- Safety Needs (correct)
- Physiological Needs
- Esteem Needs
Which term refers to ongoing interactions involving the transfer of goods, services, or information?
Which term refers to ongoing interactions involving the transfer of goods, services, or information?
- Transaction
- Customer Value
- Exchange (correct)
- Total Quality Management
What is the term for 'Human need essential things that must be met in order to survive'?
What is the term for 'Human need essential things that must be met in order to survive'?
- Physiological Needs (correct)
- Social Needs
- Wants
- Self-Actualization
What does the term 'Relationship' refer to in marketing?
What does the term 'Relationship' refer to in marketing?
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Which level of needs includes the need to belong and intimate relationships with friends and family?
Which level of needs includes the need to belong and intimate relationships with friends and family?
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