5 Questions
Which of the following is NOT a part of the marketing process?
Promoting customer satisfaction
What is the definition of 'demands' in the context of marketing?
Human wants that are backed by buying power
Which of the following is NOT a core customer and marketplace concept?
Product positioning
What is the role of marketing in business and society?
To create customer value and capture value from customers
Which of the following is NOT something that can be marketed?
Money
Test your knowledge of basic marketing concepts and the role of marketing in business and society with this quiz. Explore the process of how marketing organizations engage customers, build strong customer relationships, and create value.
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