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Questions and Answers
Which of the following is NOT a part of the marketing process?
Which of the following is NOT a part of the marketing process?
- Understanding the marketplace and customer needs
- Building strong customer relationships
- Promoting customer satisfaction (correct)
- Creating customer value
What is the definition of 'demands' in the context of marketing?
What is the definition of 'demands' in the context of marketing?
- Human wants that are backed by buying power (correct)
- The form human needs take, as shaped by culture and individual personality
- Consumers dislike
- States of felt deprivation
Which of the following is NOT a core customer and marketplace concept?
Which of the following is NOT a core customer and marketplace concept?
- Target marketing
- Product positioning (correct)
- Market segmentation
- Customer needs, wants, and demands
What is the role of marketing in business and society?
What is the role of marketing in business and society?
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Which of the following is NOT something that can be marketed?
Which of the following is NOT something that can be marketed?
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