Marketing Essentials Quiz
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Questions and Answers

Which of the following is NOT a part of the marketing process?

  • Understanding the marketplace and customer needs
  • Building strong customer relationships
  • Promoting customer satisfaction (correct)
  • Creating customer value

    • What is the definition of 'demands' in the context of marketing?

  • Human wants that are backed by buying power (correct)
  • The form human needs take, as shaped by culture and individual personality
  • Consumers dislike
  • States of felt deprivation

    • Which of the following is NOT a core customer and marketplace concept?

  • Target marketing
  • Product positioning (correct)
  • Market segmentation
  • Customer needs, wants, and demands

    • What is the role of marketing in business and society?

    <p>To create customer value and capture value from customers</p> Signup and view all the answers

    Which of the following is NOT something that can be marketed?

    <p>Money</p> Signup and view all the answers

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