Marketing Essentials Quiz

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Questions and Answers

Which of the following is NOT one of the core customer and marketplace concepts?

  • Wants
  • Demands
  • Customer Needs
  • Negative demand (correct)

What is the process by which marketing organizations engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return?

  • Marketing process
  • Telling and selling
  • Satisfying customer needs (correct)
  • Understanding the marketplace and customer needs

Which of the following is NOT one of the things that can be marketed?

  • Services
  • Negative demand (correct)
  • Goods
  • People

What are wants?

<p>The form human needs take, as shaped by culture and individual personality (C)</p> Signup and view all the answers

What are demands?

<p>Human wants that are backed by buying power (A)</p> Signup and view all the answers

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