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Marketing Essentials Quiz

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Questions and Answers

Which of the following is NOT one of the core customer and marketplace concepts?

Wants

Demands

Customer Needs

Negative demand (correct)

What is the process by which marketing organizations engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return?

Marketing process

Telling and selling

Satisfying customer needs (correct)

Understanding the marketplace and customer needs

Which of the following is NOT one of the things that can be marketed?

Services

Negative demand (correct)

Goods

People

What are wants?

<p>The form human needs take, as shaped by culture and individual personality</p> Signup and view all the answers

What are demands?

<p>Human wants that are backed by buying power</p> Signup and view all the answers

Marketing Essentials Quiz

Choose a study mode

Podcast

Questions and Answers

Which of the following is NOT one of the core customer and marketplace concepts?

What is the process by which marketing organizations engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return?

Which of the following is NOT one of the things that can be marketed?

What are wants?

What are demands?

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Marketing Essentials Quiz

Marketing Essentials Quiz

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Marketing Essentials Quiz

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