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Questions and Answers
Which of the following is NOT one of the core customer and marketplace concepts?
Which of the following is NOT one of the core customer and marketplace concepts?
- Wants
- Demands
- Customer Needs
- Negative demand (correct)
What is the process by which marketing organizations engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return?
What is the process by which marketing organizations engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return?
- Marketing process
- Telling and selling
- Satisfying customer needs (correct)
- Understanding the marketplace and customer needs
Which of the following is NOT one of the things that can be marketed?
Which of the following is NOT one of the things that can be marketed?
- Services
- Negative demand (correct)
- Goods
- People
What are wants?
What are wants?
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What are demands?
What are demands?
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