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Marketing Essentials Quiz
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Marketing Essentials Quiz

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@PropitiousSunset

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Questions and Answers

Which of the following is NOT one of the core customer and marketplace concepts?

  • Wants
  • Demands
  • Customer Needs
  • Negative demand (correct)

    • What is the process by which marketing organizations engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return?

  • Marketing process
  • Telling and selling
  • Satisfying customer needs (correct)
  • Understanding the marketplace and customer needs

    • Which of the following is NOT one of the things that can be marketed?

  • Services
  • Negative demand (correct)
  • Goods
  • People

    • What are wants?

    <p>The form human needs take, as shaped by culture and individual personality</p> Signup and view all the answers

    What are demands?

    <p>Human wants that are backed by buying power</p> Signup and view all the answers

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