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Questions and Answers
Which of the following is a key element of marketing strategy?
Which of the following is a key element of marketing strategy?
- Cost-cutting measures
- Internal process optimization
- Segmentation, targeting, and positioning (correct)
- Employee motivation techniques
What is the purpose of market research in marketing?
What is the purpose of market research in marketing?
- To enhance executive decision-making
- To understand customer preferences and behavior (correct)
- To reduce advertising expenses
- To streamline production processes
What is the primary focus of marketing?
What is the primary focus of marketing?
- Maximizing customer satisfaction and value (correct)
- Increasing shareholder wealth
- Minimizing production costs
- Expanding employee benefits
