Business Marketing1st Quarter (periodical)
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Questions and Answers

Which factor affects the decision of customers in buying a product or service?

  • Distribution
  • Product
  • Promotion
  • Price (correct)
  • What is the next step a marketer should think of after having the right product and the right price?

  • Promotion plan
  • Distribution plan (correct)
  • Pricing strategy
  • Communication plan
  • What are the common tools that marketers use in promoting products or services?

  • Personal Selling
  • Sales Promotion
  • Advertising
  • All of the above (correct)
  • Which factor is NOT mentioned as one of the essential factors for success in the market?

    <p>Promotion</p> Signup and view all the answers

    What should a marketer consider when communicating about the product, price, and place?

    <p>Medium and message</p> Signup and view all the answers

    Which factor plays a crucial role in influencing customers' purchasing decisions?

    <p>Product availability</p> Signup and view all the answers

    What is the third step a marketer should consider after having the right product and the right price?

    <p>Developing a distribution plan</p> Signup and view all the answers

    What should a marketer consider when communicating about the product, price, and place?

    <p>The target customers' preferences</p> Signup and view all the answers

    Which factor is NOT mentioned as one of the essential factors for success in the market?

    <p>Product quality</p> Signup and view all the answers

    What are the common tools that marketers use in promoting products or services?

    <p>Advertising</p> Signup and view all the answers

    Which factor plays a crucial role in the success of a product or service in the market?

    <p>Distribution plan</p> Signup and view all the answers

    What is the primary purpose of a marketer's distribution plan?

    <p>To make the product available to customers</p> Signup and view all the answers

    Which of the following is NOT one of the common tools used by marketers in promoting products or services?

    <p>Market Research</p> Signup and view all the answers

    What should a marketer consider when communicating about the product, price, and place?

    <p>The target customers' preferences</p> Signup and view all the answers

    Which factor affects the decision of customers in buying a product or service?

    <p>Pricing</p> Signup and view all the answers

    Which of the following is NOT mentioned as one of the common tools that marketers use in promoting products or services?

    <p>Public Relations</p> Signup and view all the answers

    What is the first step a marketer should consider in order to be successful in the market?

    <p>Producing appealing products or services</p> Signup and view all the answers

    Which factor is mentioned as one of the essential factors for success in the market?

    <p>Customer preferences</p> Signup and view all the answers

    What is the second step a marketer should consider after having the right product and the right price?

    <p>Communicating with target customers</p> Signup and view all the answers

    Which factor plays a crucial role in influencing customers' purchasing decisions?

    <p>Price</p> Signup and view all the answers

    According to the text, which type of customer purchases goods or services to satisfy their needs?

    <p>Consumer markets</p> Signup and view all the answers

    What is the key secret in increasing the number of brand champions in a company, according to the text?

    <p>Providing product knowledge</p> Signup and view all the answers

    What is one of the main considerations in providing quality customer service, according to the text?

    <p>Resolving customer issues</p> Signup and view all the answers

    Which type of market purchases products or services that they resell and gain profit from it?

    <p>Reseller markets</p> Signup and view all the answers

    What type of market purchases commodities or services to provide public services?

    <p>Government markets</p> Signup and view all the answers

    According to the text, what is one of the steps that learners can take in assuring the delivery of excellent customer service culture?

    <p>All of the above</p> Signup and view all the answers

    According to the text, which type of customers purchases goods or services for the production of their own products or services?

    <p>Business markets</p> Signup and view all the answers

    According to the text, which type of customers purchase products or services that they resell and gain profit from it?

    <p>Reseller markets</p> Signup and view all the answers

    According to the text, which type of customers purchase commodities or services to provide public services?

    <p>Government markets</p> Signup and view all the answers

    According to the text, which type of customers import commodities for various purposes?

    <p>International markets</p> Signup and view all the answers

    According to the text, which type of customers purchase products or services to satisfy their needs?

    <p>Consumer markets</p> Signup and view all the answers

    According to the text, which type of customers purchase goods or services for the production of their own products or services?

    <p>Business markets</p> Signup and view all the answers

    According to the text, which type of customers purchase products or services that they resell and gain profit from it?

    <p>Reseller markets</p> Signup and view all the answers

    According to the text, which type of customers purchase commodities or services to provide public services?

    <p>Government markets</p> Signup and view all the answers

    According to the text, which type of customers import commodities for various purposes?

    <p>International markets</p> Signup and view all the answers

    Which of the following is NOT mentioned as a method of gathering primary data in marketing research?

    <p>Focus group discussions</p> Signup and view all the answers

    Which of the following is NOT a factor to be considered in designing a sample for marketing research?

    <p>Sampling method</p> Signup and view all the answers

    Which of the following is NOT mentioned as a type of probability sample in marketing research?

    <p>Convenience sample</p> Signup and view all the answers

    Which of the following is NOT mentioned as a research instrument in gathering primary data?

    <p>Observation</p> Signup and view all the answers

    Which of the following is NOT mentioned as a type of open-ended question in a questionnaire?

    <p>Others</p> Signup and view all the answers

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