Business Marketing1st Quarter (periodical)

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Questions and Answers

Which factor affects the decision of customers in buying a product or service?

  • Distribution
  • Product
  • Promotion
  • Price (correct)

What is the next step a marketer should think of after having the right product and the right price?

  • Promotion plan
  • Distribution plan (correct)
  • Pricing strategy
  • Communication plan

What are the common tools that marketers use in promoting products or services?

  • Personal Selling
  • Sales Promotion
  • Advertising
  • All of the above (correct)

Which factor is NOT mentioned as one of the essential factors for success in the market?

<p>Promotion (D)</p> Signup and view all the answers

What should a marketer consider when communicating about the product, price, and place?

<p>Medium and message (A)</p> Signup and view all the answers

Which factor plays a crucial role in influencing customers' purchasing decisions?

<p>Product availability (B)</p> Signup and view all the answers

What is the third step a marketer should consider after having the right product and the right price?

<p>Developing a distribution plan (B)</p> Signup and view all the answers

What should a marketer consider when communicating about the product, price, and place?

<p>The target customers' preferences (A)</p> Signup and view all the answers

Which factor is NOT mentioned as one of the essential factors for success in the market?

<p>Product quality (B)</p> Signup and view all the answers

What are the common tools that marketers use in promoting products or services?

<p>Advertising (A)</p> Signup and view all the answers

Which factor plays a crucial role in the success of a product or service in the market?

<p>Distribution plan (A)</p> Signup and view all the answers

What is the primary purpose of a marketer's distribution plan?

<p>To make the product available to customers (D)</p> Signup and view all the answers

Which of the following is NOT one of the common tools used by marketers in promoting products or services?

<p>Market Research (B)</p> Signup and view all the answers

What should a marketer consider when communicating about the product, price, and place?

<p>The target customers' preferences (D)</p> Signup and view all the answers

Which factor affects the decision of customers in buying a product or service?

<p>Pricing (A)</p> Signup and view all the answers

Which of the following is NOT mentioned as one of the common tools that marketers use in promoting products or services?

<p>Public Relations (C)</p> Signup and view all the answers

What is the first step a marketer should consider in order to be successful in the market?

<p>Producing appealing products or services (C)</p> Signup and view all the answers

Which factor is mentioned as one of the essential factors for success in the market?

<p>Customer preferences (D)</p> Signup and view all the answers

What is the second step a marketer should consider after having the right product and the right price?

<p>Communicating with target customers (A)</p> Signup and view all the answers

Which factor plays a crucial role in influencing customers' purchasing decisions?

<p>Price (C)</p> Signup and view all the answers

According to the text, which type of customer purchases goods or services to satisfy their needs?

<p>Consumer markets (A)</p> Signup and view all the answers

What is the key secret in increasing the number of brand champions in a company, according to the text?

<p>Providing product knowledge (D)</p> Signup and view all the answers

What is one of the main considerations in providing quality customer service, according to the text?

<p>Resolving customer issues (A)</p> Signup and view all the answers

Which type of market purchases products or services that they resell and gain profit from it?

<p>Reseller markets (D)</p> Signup and view all the answers

What type of market purchases commodities or services to provide public services?

<p>Government markets (B)</p> Signup and view all the answers

According to the text, what is one of the steps that learners can take in assuring the delivery of excellent customer service culture?

<p>All of the above (D)</p> Signup and view all the answers

According to the text, which type of customers purchases goods or services for the production of their own products or services?

<p>Business markets (B)</p> Signup and view all the answers

According to the text, which type of customers purchase products or services that they resell and gain profit from it?

<p>Reseller markets (B)</p> Signup and view all the answers

According to the text, which type of customers purchase commodities or services to provide public services?

<p>Government markets (C)</p> Signup and view all the answers

According to the text, which type of customers import commodities for various purposes?

<p>International markets (C)</p> Signup and view all the answers

According to the text, which type of customers purchase products or services to satisfy their needs?

<p>Consumer markets (D)</p> Signup and view all the answers

According to the text, which type of customers purchase goods or services for the production of their own products or services?

<p>Business markets (A)</p> Signup and view all the answers

According to the text, which type of customers purchase products or services that they resell and gain profit from it?

<p>Reseller markets (C)</p> Signup and view all the answers

According to the text, which type of customers purchase commodities or services to provide public services?

<p>Government markets (D)</p> Signup and view all the answers

According to the text, which type of customers import commodities for various purposes?

<p>International markets (D)</p> Signup and view all the answers

Which of the following is NOT mentioned as a method of gathering primary data in marketing research?

<p>Focus group discussions (C)</p> Signup and view all the answers

Which of the following is NOT a factor to be considered in designing a sample for marketing research?

<p>Sampling method (A)</p> Signup and view all the answers

Which of the following is NOT mentioned as a type of probability sample in marketing research?

<p>Convenience sample (D)</p> Signup and view all the answers

Which of the following is NOT mentioned as a research instrument in gathering primary data?

<p>Observation (D)</p> Signup and view all the answers

Which of the following is NOT mentioned as a type of open-ended question in a questionnaire?

<p>Others (D)</p> Signup and view all the answers

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