Business Marketing 1st Quarter (Quarterly)

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Which factor affects the decision of customers in buying a product or service?

Price (correct)

Marketing strategy

Product quality

Distribution plan

What is the next step a marketer should think of after having the right product and the right price?

Promotion

Product development

Market research

Distribution (correct)

What are the common tools used by marketers to promote products or services?

Product placement

Market research

Advertising (correct)

Product development

Which element of the marketing mix refers to finding suitable locations or channels where the product will be available?

Place Signup and view all the answers

What should a marketer consider when communicating about the product, price, and place?

Medium and message Signup and view all the answers

Which element of the marketing mix refers to the process of finding suitable locations or channels where the product will be available?

Place Signup and view all the answers

Which factor plays a significant role in influencing the decision of customers when buying a product or service?

Price Signup and view all the answers

What is the primary purpose of advertising in promoting products or services?

To build brand awareness Signup and view all the answers

Which marketing tool involves direct communication between the marketer and the potential customer?

Personal selling Signup and view all the answers

What should a marketer consider when communicating about the product, price, and place?

The right medium and message Signup and view all the answers

Which of the following factors is considered essential in influencing customers' buying decisions?

Pricing strategy Signup and view all the answers

What is the primary purpose of personal selling in promoting products or services?

To communicate with target customers Signup and view all the answers

Which marketing tool involves non-paid communication through media outlets?

Publicity Signup and view all the answers

What is the next step a marketer should consider after having the right product and the right price?

Distribution plan Signup and view all the answers

Which marketing mix element refers to the process of finding suitable locations or channels where the product will be available?

Place Signup and view all the answers

Which type of customer purchases goods or services for the production of their own products or services?

Business markets Signup and view all the answers

What is the key secret in increasing the number of brand champions in a company?

Providing product knowledge Signup and view all the answers

Which step is necessary to ensure that customers feel the genuine care and concern of the employees in providing service?

Training employees Signup and view all the answers

Which type of customer purchases products or services to satisfy their own needs?

Consumer markets Signup and view all the answers

Which type of customer purchases products or services to resell and gain profit from it?

Reseller markets Signup and view all the answers

According to the text, which type of customer purchases goods or services to resell and gain profit from it?

Reseller markets Signup and view all the answers

What is the primary purpose of personal selling in promoting products or services?

To establish direct communication between the marketer and the potential customer Signup and view all the answers

Which marketing mix element refers to the process of finding suitable locations or channels where the product will be available?

Place Signup and view all the answers

What is the key secret in increasing the number of brand champions in a company?

Producing a product briefer that is handy and easy to read Signup and view all the answers

According to the text, what is the next step a marketer should think of after having the right product and the right price?

Establish systems that will support excellent customer service Signup and view all the answers

According to the text, which type of customer purchases goods or services to satisfy their own needs?

Consumer markets Signup and view all the answers

According to the text, which type of customer purchases goods or services for the production of their own products or services?

Business markets Signup and view all the answers

According to the text, which type of customer purchases goods or services to resell and gain profit from it?

Reseller markets Signup and view all the answers

According to the text, which type of customer purchases commodities or services to provide public services?

Government markets Signup and view all the answers

According to the text, which type of customer imports commodities for various purposes?

International markets Signup and view all the answers

Which of the following is NOT a method of gathering primary data in marketing research?

Secondary research Signup and view all the answers

What are the three factors that need to be considered in designing a sample for marketing research?

Sampling unit, sampling size, sampling procedures Signup and view all the answers

Which of the following is a type of probability sample?

Stratified random sample Signup and view all the answers

Which of the following is NOT a research instrument used in gathering primary data?

Observation Signup and view all the answers

What is the purpose of open-end questions in marketing research?

To understand the consumers better by finding out what they are thinking Signup and view all the answers

Which of the following is NOT a method of gathering primary data in marketing research?

Secondary research Signup and view all the answers

What is the term used to refer to a segment of the population selected for marketing research?

Sampling unit Signup and view all the answers

Which type of sample involves selecting subjects based on specific characteristics or attributes?

Stratified random sample Signup and view all the answers

Which research instrument is the most common and flexible in gathering primary data?

Questionnaires Signup and view all the answers

What is the purpose of open-end questions in marketing research?

To gather rich information Signup and view all the answers

Which method of gathering primary data in marketing research allows researchers to observe the non-verbal reactions of the interviewee?

Personal interviews Signup and view all the answers

What does the term 'sample' refer to in marketing research?

The segment of the population selected for research Signup and view all the answers

Which type of sample involves selecting subjects based on specific characteristics or attributes?

Quota sample Signup and view all the answers

What is the most common research instrument used by marketing researchers?

Questionnaires Signup and view all the answers

What type of questions provide respondents with possible answers to choose from?

Close-ended questions Signup and view all the answers

Which of the following is NOT a personal factor that influences buyer behavior?

Perception Signup and view all the answers

Which type of buying behavior occurs when customers are highly involved in buying and perceive remarkable variations among the brands?

Complex Buying Behavior Signup and view all the answers

Which of the following is NOT one of the three perceptual processes mentioned in the text?

Selective comprehension Signup and view all the answers

Which of the following is NOT a psychological factor that influences buyer behavior?

Perception Signup and view all the answers

Which of the following is NOT a type of buying behavior mentioned in the text?

Impulsive Buying Behavior Signup and view all the answers

Which of the following factors is NOT considered a personal factor that influences buyer behavior?

Perception Signup and view all the answers

Which type of buying behavior occurs when customers are highly involved in buying and perceive remarkable variations among the brands?

Complex Buying Behavior Signup and view all the answers

What is the process by which people select, organize, and interpret information to form a meaningful picture?

Perception Signup and view all the answers

Which type of buying behavior takes place when customers are greatly involved in expensive, rare, or high-risk buying, but see small variations among brands?

Dissonance-Reducing Buying Behavior Signup and view all the answers

What is the term used to refer to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea?

Attitude Signup and view all the answers

Which of the following is NOT a type of buying behavior based on the level of customer involvement and variations among brands?

Dissonance-Reducing Buying Behavior Signup and view all the answers

Which of the following is NOT a personal factor that influences buyer behavior?

Perception Signup and view all the answers

What is the term used to refer to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea?

Attitude Signup and view all the answers

Which of the following is NOT a psychological factor that influences buyer behavior?

Occupation Signup and view all the answers

What is the process by which people select, organize, and interpret information to form a meaningful picture?

Perception Signup and view all the answers

Which step is necessary to ensure effective market positioning?

All of the above Signup and view all the answers

What is the purpose of product differentiation in positioning strategy?

To identify competitor's physical product differences Signup and view all the answers

Which positioning strategy involves providing the most upscale product or service and charging a higher price to cover the higher costs?

More for more positioning Signup and view all the answers

What is the recommended number of differences to promote in choosing the right competitive advantage?

Only one salient benefit Signup and view all the answers

Why is it important to execute positioning strategy with utmost preciseness?

To avoid confusion for the consumers Signup and view all the answers

Which of the following is NOT a step in choosing a positioning strategy?

Identifying the unexplored market segments Signup and view all the answers

Which of the following is NOT a way to differentiate product offerings from competitors?

Price differentiation Signup and view all the answers

Which positioning strategy involves providing the most upscale product or service and charging a higher price to cover the higher costs?

More for more positioning Signup and view all the answers

Which positioning strategy involves meeting consumers' lower performance or quality requirements at a much lower price?

Less-for-much-less positioning Signup and view all the answers

What is the term used to refer to the advantage of a company or brand over its competitors by providing customers with great value such as lower prices or unmatched benefits?

Competitive advantage Signup and view all the answers

Which of the following is NOT a step in choosing a positioning strategy?

Identifying the market segments Signup and view all the answers

Which of the following is NOT a way to differentiate product offerings from competitors?

Channel differentiation Signup and view all the answers

Which of the following is NOT a brand positioning strategy mentioned in the text?

More for the same positioning Signup and view all the answers

Which of the following is NOT a factor that companies should consider when executing a positioning strategy?

Market segments Signup and view all the answers

Which of the following is NOT a purpose of positioning according to the text?

To assess and evaluate the positioning strategy Signup and view all the answers

Which of the following is a purpose of informative advertising?

To introduce a new product or features and establish major demand Signup and view all the answers

What is the purpose of persuasive advertising?

To persuade consumers to buy a product Signup and view all the answers

What is the purpose of comparative advertising?

To compare a brand to other competing brands Signup and view all the answers

When is reminder advertising typically used?

To remind consumers about a product Signup and view all the answers

Which of the following is a technique used in creating advertisements?

Spokesperson Technique Signup and view all the answers

Which of the following is NOT one of the purposes of advertising that can be the basis of advertising objectives?

To entertain Signup and view all the answers

Which of the following is NOT one of the key players in the advertising process?

The sales team Signup and view all the answers

Which advertising technique involves using a 'presenter' of the product to deliver the advertising message directly to the audience?

Spokesperson technique Signup and view all the answers

Which advertising technique presents a dramatic formula of problem + solution = satisfaction?

Slice of life technique Signup and view all the answers

Which of the following is NOT one of the basic elements of the marketing mix?

Promotion Signup and view all the answers

Which of the following is NOT one of the purposes of advertising that can be the basis of advertising objectives?

To entertain Signup and view all the answers

Which of the following is NOT one of the key players in the advertising process?

The marketing manager Signup and view all the answers

Which of the following is NOT one of the advertising techniques mentioned in the text?

Celebrity endorsement technique Signup and view all the answers

Which of the following is NOT one of the elements of the marketing mix mentioned in the text?

Place Signup and view all the answers

Which of the following is NOT one of the basic elements of the marketing mix mentioned in the text?

Threats Signup and view all the answers

Business Marketing 1st Quarter (Quarterly)

Podcast Beta

Questions and Answers

Which factor affects the decision of customers in buying a product or service?

What is the next step a marketer should think of after having the right product and the right price?

What are the common tools used by marketers to promote products or services?

Which element of the marketing mix refers to finding suitable locations or channels where the product will be available?

What should a marketer consider when communicating about the product, price, and place?

Which element of the marketing mix refers to the process of finding suitable locations or channels where the product will be available?

Which factor plays a significant role in influencing the decision of customers when buying a product or service?

What is the primary purpose of advertising in promoting products or services?

Which marketing tool involves direct communication between the marketer and the potential customer?

What should a marketer consider when communicating about the product, price, and place?

Which of the following factors is considered essential in influencing customers' buying decisions?

What is the primary purpose of personal selling in promoting products or services?

Which marketing tool involves non-paid communication through media outlets?

What is the next step a marketer should consider after having the right product and the right price?

Which marketing mix element refers to the process of finding suitable locations or channels where the product will be available?

Which type of customer purchases goods or services for the production of their own products or services?

What is the key secret in increasing the number of brand champions in a company?

Which step is necessary to ensure that customers feel the genuine care and concern of the employees in providing service?

Which type of customer purchases products or services to satisfy their own needs?

Which type of customer purchases products or services to resell and gain profit from it?

According to the text, which type of customer purchases goods or services to resell and gain profit from it?

What is the primary purpose of personal selling in promoting products or services?

Which marketing mix element refers to the process of finding suitable locations or channels where the product will be available?

What is the key secret in increasing the number of brand champions in a company?

According to the text, what is the next step a marketer should think of after having the right product and the right price?

According to the text, which type of customer purchases goods or services to satisfy their own needs?

According to the text, which type of customer purchases goods or services for the production of their own products or services?

According to the text, which type of customer purchases goods or services to resell and gain profit from it?

According to the text, which type of customer purchases commodities or services to provide public services?

According to the text, which type of customer imports commodities for various purposes?

Which of the following is NOT a method of gathering primary data in marketing research?

What are the three factors that need to be considered in designing a sample for marketing research?

Which of the following is a type of probability sample?

Which of the following is NOT a research instrument used in gathering primary data?

What is the purpose of open-end questions in marketing research?

Which of the following is NOT a method of gathering primary data in marketing research?

What is the term used to refer to a segment of the population selected for marketing research?

Which type of sample involves selecting subjects based on specific characteristics or attributes?

Which research instrument is the most common and flexible in gathering primary data?

What is the purpose of open-end questions in marketing research?

Which method of gathering primary data in marketing research allows researchers to observe the non-verbal reactions of the interviewee?

What does the term 'sample' refer to in marketing research?

Which type of sample involves selecting subjects based on specific characteristics or attributes?

What is the most common research instrument used by marketing researchers?

What type of questions provide respondents with possible answers to choose from?

Which of the following is NOT a personal factor that influences buyer behavior?

Which type of buying behavior occurs when customers are highly involved in buying and perceive remarkable variations among the brands?

Which of the following is NOT one of the three perceptual processes mentioned in the text?

Which of the following is NOT a psychological factor that influences buyer behavior?

Which of the following is NOT a type of buying behavior mentioned in the text?

Which of the following factors is NOT considered a personal factor that influences buyer behavior?

Which type of buying behavior occurs when customers are highly involved in buying and perceive remarkable variations among the brands?

What is the process by which people select, organize, and interpret information to form a meaningful picture?

Which type of buying behavior takes place when customers are greatly involved in expensive, rare, or high-risk buying, but see small variations among brands?

What is the term used to refer to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea?

Which of the following is NOT a type of buying behavior based on the level of customer involvement and variations among brands?

Which of the following is NOT a personal factor that influences buyer behavior?

What is the term used to refer to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea?

Which of the following is NOT a psychological factor that influences buyer behavior?

What is the process by which people select, organize, and interpret information to form a meaningful picture?

Which step is necessary to ensure effective market positioning?

What is the purpose of product differentiation in positioning strategy?

Which positioning strategy involves providing the most upscale product or service and charging a higher price to cover the higher costs?

What is the recommended number of differences to promote in choosing the right competitive advantage?

Why is it important to execute positioning strategy with utmost preciseness?

Which of the following is NOT a step in choosing a positioning strategy?

Which of the following is NOT a way to differentiate product offerings from competitors?

Which positioning strategy involves providing the most upscale product or service and charging a higher price to cover the higher costs?

Which positioning strategy involves meeting consumers' lower performance or quality requirements at a much lower price?

What is the term used to refer to the advantage of a company or brand over its competitors by providing customers with great value such as lower prices or unmatched benefits?

Which of the following is NOT a step in choosing a positioning strategy?

Which of the following is NOT a way to differentiate product offerings from competitors?

Which of the following is NOT a brand positioning strategy mentioned in the text?

Which of the following is NOT a factor that companies should consider when executing a positioning strategy?

Which of the following is NOT a purpose of positioning according to the text?

Which of the following is a purpose of informative advertising?

What is the purpose of persuasive advertising?