Podcast
Questions and Answers
Which factor affects the decision of customers in buying a product or service?
Which factor affects the decision of customers in buying a product or service?
What is the next step a marketer should think of after having the right product and the right price?
What is the next step a marketer should think of after having the right product and the right price?
What are the common tools used by marketers to promote products or services?
What are the common tools used by marketers to promote products or services?
Which element of the marketing mix refers to finding suitable locations or channels where the product will be available?
Which element of the marketing mix refers to finding suitable locations or channels where the product will be available?
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What should a marketer consider when communicating about the product, price, and place?
What should a marketer consider when communicating about the product, price, and place?
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Which element of the marketing mix refers to the process of finding suitable locations or channels where the product will be available?
Which element of the marketing mix refers to the process of finding suitable locations or channels where the product will be available?
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Which factor plays a significant role in influencing the decision of customers when buying a product or service?
Which factor plays a significant role in influencing the decision of customers when buying a product or service?
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What is the primary purpose of advertising in promoting products or services?
What is the primary purpose of advertising in promoting products or services?
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Which marketing tool involves direct communication between the marketer and the potential customer?
Which marketing tool involves direct communication between the marketer and the potential customer?
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What should a marketer consider when communicating about the product, price, and place?
What should a marketer consider when communicating about the product, price, and place?
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Which of the following factors is considered essential in influencing customers' buying decisions?
Which of the following factors is considered essential in influencing customers' buying decisions?
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What is the primary purpose of personal selling in promoting products or services?
What is the primary purpose of personal selling in promoting products or services?
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Which marketing tool involves non-paid communication through media outlets?
Which marketing tool involves non-paid communication through media outlets?
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What is the next step a marketer should consider after having the right product and the right price?
What is the next step a marketer should consider after having the right product and the right price?
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Which marketing mix element refers to the process of finding suitable locations or channels where the product will be available?
Which marketing mix element refers to the process of finding suitable locations or channels where the product will be available?
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Which type of customer purchases goods or services for the production of their own products or services?
Which type of customer purchases goods or services for the production of their own products or services?
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What is the key secret in increasing the number of brand champions in a company?
What is the key secret in increasing the number of brand champions in a company?
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Which step is necessary to ensure that customers feel the genuine care and concern of the employees in providing service?
Which step is necessary to ensure that customers feel the genuine care and concern of the employees in providing service?
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Which type of customer purchases products or services to satisfy their own needs?
Which type of customer purchases products or services to satisfy their own needs?
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Which type of customer purchases products or services to resell and gain profit from it?
Which type of customer purchases products or services to resell and gain profit from it?
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According to the text, which type of customer purchases goods or services to resell and gain profit from it?
According to the text, which type of customer purchases goods or services to resell and gain profit from it?
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What is the primary purpose of personal selling in promoting products or services?
What is the primary purpose of personal selling in promoting products or services?
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Which marketing mix element refers to the process of finding suitable locations or channels where the product will be available?
Which marketing mix element refers to the process of finding suitable locations or channels where the product will be available?
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What is the key secret in increasing the number of brand champions in a company?
What is the key secret in increasing the number of brand champions in a company?
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According to the text, what is the next step a marketer should think of after having the right product and the right price?
According to the text, what is the next step a marketer should think of after having the right product and the right price?
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According to the text, which type of customer purchases goods or services to satisfy their own needs?
According to the text, which type of customer purchases goods or services to satisfy their own needs?
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According to the text, which type of customer purchases goods or services for the production of their own products or services?
According to the text, which type of customer purchases goods or services for the production of their own products or services?
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According to the text, which type of customer purchases goods or services to resell and gain profit from it?
According to the text, which type of customer purchases goods or services to resell and gain profit from it?
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According to the text, which type of customer purchases commodities or services to provide public services?
According to the text, which type of customer purchases commodities or services to provide public services?
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According to the text, which type of customer imports commodities for various purposes?
According to the text, which type of customer imports commodities for various purposes?
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Which of the following is NOT a method of gathering primary data in marketing research?
Which of the following is NOT a method of gathering primary data in marketing research?
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What are the three factors that need to be considered in designing a sample for marketing research?
What are the three factors that need to be considered in designing a sample for marketing research?
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Which of the following is a type of probability sample?
Which of the following is a type of probability sample?
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Which of the following is NOT a research instrument used in gathering primary data?
Which of the following is NOT a research instrument used in gathering primary data?
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What is the purpose of open-end questions in marketing research?
What is the purpose of open-end questions in marketing research?
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Which of the following is NOT a method of gathering primary data in marketing research?
Which of the following is NOT a method of gathering primary data in marketing research?
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What is the term used to refer to a segment of the population selected for marketing research?
What is the term used to refer to a segment of the population selected for marketing research?
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Which type of sample involves selecting subjects based on specific characteristics or attributes?
Which type of sample involves selecting subjects based on specific characteristics or attributes?
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Which research instrument is the most common and flexible in gathering primary data?
Which research instrument is the most common and flexible in gathering primary data?
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What is the purpose of open-end questions in marketing research?
What is the purpose of open-end questions in marketing research?
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Which method of gathering primary data in marketing research allows researchers to observe the non-verbal reactions of the interviewee?
Which method of gathering primary data in marketing research allows researchers to observe the non-verbal reactions of the interviewee?
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What does the term 'sample' refer to in marketing research?
What does the term 'sample' refer to in marketing research?
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Which type of sample involves selecting subjects based on specific characteristics or attributes?
Which type of sample involves selecting subjects based on specific characteristics or attributes?
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What is the most common research instrument used by marketing researchers?
What is the most common research instrument used by marketing researchers?
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What type of questions provide respondents with possible answers to choose from?
What type of questions provide respondents with possible answers to choose from?
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Which of the following is NOT a personal factor that influences buyer behavior?
Which of the following is NOT a personal factor that influences buyer behavior?
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Which type of buying behavior occurs when customers are highly involved in buying and perceive remarkable variations among the brands?
Which type of buying behavior occurs when customers are highly involved in buying and perceive remarkable variations among the brands?
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Which of the following is NOT one of the three perceptual processes mentioned in the text?
Which of the following is NOT one of the three perceptual processes mentioned in the text?
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Which of the following is NOT a psychological factor that influences buyer behavior?
Which of the following is NOT a psychological factor that influences buyer behavior?
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Which of the following is NOT a type of buying behavior mentioned in the text?
Which of the following is NOT a type of buying behavior mentioned in the text?
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Which of the following factors is NOT considered a personal factor that influences buyer behavior?
Which of the following factors is NOT considered a personal factor that influences buyer behavior?
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Which type of buying behavior occurs when customers are highly involved in buying and perceive remarkable variations among the brands?
Which type of buying behavior occurs when customers are highly involved in buying and perceive remarkable variations among the brands?
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What is the process by which people select, organize, and interpret information to form a meaningful picture?
What is the process by which people select, organize, and interpret information to form a meaningful picture?
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Which type of buying behavior takes place when customers are greatly involved in expensive, rare, or high-risk buying, but see small variations among brands?
Which type of buying behavior takes place when customers are greatly involved in expensive, rare, or high-risk buying, but see small variations among brands?
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What is the term used to refer to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea?
What is the term used to refer to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea?
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Which of the following is NOT a type of buying behavior based on the level of customer involvement and variations among brands?
Which of the following is NOT a type of buying behavior based on the level of customer involvement and variations among brands?
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Which of the following is NOT a personal factor that influences buyer behavior?
Which of the following is NOT a personal factor that influences buyer behavior?
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What is the term used to refer to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea?
What is the term used to refer to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea?
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Which of the following is NOT a psychological factor that influences buyer behavior?
Which of the following is NOT a psychological factor that influences buyer behavior?
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What is the process by which people select, organize, and interpret information to form a meaningful picture?
What is the process by which people select, organize, and interpret information to form a meaningful picture?
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Which step is necessary to ensure effective market positioning?
Which step is necessary to ensure effective market positioning?
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What is the purpose of product differentiation in positioning strategy?
What is the purpose of product differentiation in positioning strategy?
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Which positioning strategy involves providing the most upscale product or service and charging a higher price to cover the higher costs?
Which positioning strategy involves providing the most upscale product or service and charging a higher price to cover the higher costs?
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What is the recommended number of differences to promote in choosing the right competitive advantage?
What is the recommended number of differences to promote in choosing the right competitive advantage?
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Why is it important to execute positioning strategy with utmost preciseness?
Why is it important to execute positioning strategy with utmost preciseness?
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Which of the following is NOT a step in choosing a positioning strategy?
Which of the following is NOT a step in choosing a positioning strategy?
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Which of the following is NOT a way to differentiate product offerings from competitors?
Which of the following is NOT a way to differentiate product offerings from competitors?
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Which positioning strategy involves providing the most upscale product or service and charging a higher price to cover the higher costs?
Which positioning strategy involves providing the most upscale product or service and charging a higher price to cover the higher costs?
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Which positioning strategy involves meeting consumers' lower performance or quality requirements at a much lower price?
Which positioning strategy involves meeting consumers' lower performance or quality requirements at a much lower price?
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What is the term used to refer to the advantage of a company or brand over its competitors by providing customers with great value such as lower prices or unmatched benefits?
What is the term used to refer to the advantage of a company or brand over its competitors by providing customers with great value such as lower prices or unmatched benefits?
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Which of the following is NOT a step in choosing a positioning strategy?
Which of the following is NOT a step in choosing a positioning strategy?
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Which of the following is NOT a way to differentiate product offerings from competitors?
Which of the following is NOT a way to differentiate product offerings from competitors?
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Which of the following is NOT a brand positioning strategy mentioned in the text?
Which of the following is NOT a brand positioning strategy mentioned in the text?
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Which of the following is NOT a factor that companies should consider when executing a positioning strategy?
Which of the following is NOT a factor that companies should consider when executing a positioning strategy?
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Which of the following is NOT a purpose of positioning according to the text?
Which of the following is NOT a purpose of positioning according to the text?
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Which of the following is a purpose of informative advertising?
Which of the following is a purpose of informative advertising?
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What is the purpose of persuasive advertising?
What is the purpose of persuasive advertising?
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What is the purpose of comparative advertising?
What is the purpose of comparative advertising?
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When is reminder advertising typically used?
When is reminder advertising typically used?
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Which of the following is a technique used in creating advertisements?
Which of the following is a technique used in creating advertisements?
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Which of the following is NOT one of the purposes of advertising that can be the basis of advertising objectives?
Which of the following is NOT one of the purposes of advertising that can be the basis of advertising objectives?
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Which of the following is NOT one of the key players in the advertising process?
Which of the following is NOT one of the key players in the advertising process?
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Which advertising technique involves using a 'presenter' of the product to deliver the advertising message directly to the audience?
Which advertising technique involves using a 'presenter' of the product to deliver the advertising message directly to the audience?
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Which advertising technique presents a dramatic formula of problem + solution = satisfaction?
Which advertising technique presents a dramatic formula of problem + solution = satisfaction?
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Which of the following is NOT one of the basic elements of the marketing mix?
Which of the following is NOT one of the basic elements of the marketing mix?
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Which of the following is NOT one of the purposes of advertising that can be the basis of advertising objectives?
Which of the following is NOT one of the purposes of advertising that can be the basis of advertising objectives?
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Which of the following is NOT one of the key players in the advertising process?
Which of the following is NOT one of the key players in the advertising process?
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Which of the following is NOT one of the advertising techniques mentioned in the text?
Which of the following is NOT one of the advertising techniques mentioned in the text?
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Which of the following is NOT one of the elements of the marketing mix mentioned in the text?
Which of the following is NOT one of the elements of the marketing mix mentioned in the text?
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Which of the following is NOT one of the basic elements of the marketing mix mentioned in the text?
Which of the following is NOT one of the basic elements of the marketing mix mentioned in the text?
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