Marketing Concepts and Strategies Quiz
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Questions and Answers

What is the main goal of marketing?

  • Creating new products
  • Reducing operating costs
  • Maximizing shareholder wealth
  • Finding, developing, and profiting from business opportunities (correct)
  • What does marketing focus on fulfilling?

  • Employee satisfaction
  • Competitor's demands
  • Customer’s needs (correct)
  • Company's financial goals
  • What is a key aspect of marketing?

  • Ignoring customer feedback
  • Minimizing customer interaction
  • Developing business opportunities (correct)
  • Maximizing production costs
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