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Questions and Answers
Which of the following is NOT a part of the marketing process?
Which of the following is NOT a part of the marketing process?
- Attending trade shows and public events
- Designing products and packaging
- Creating awareness of a brand
- Selling products at a discounted price (correct)
Who typically does the marketing?
Who typically does the marketing?
- Manufacturers
- Advertising agencies
- Dedicated marketing firms
- Retailers (correct)
What is the role of a trade association or government agency in marketing?
What is the role of a trade association or government agency in marketing?
- Contracting marketing tasks to dedicated firms
- Exploring, creating, and delivering value
- Attending trade shows and public events
- Advertising and promoting products (correct)
