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Marketing Concepts and Strategies Quiz

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Questions and Answers

Which of the following is NOT a part of the marketing process?

Attending trade shows and public events

Designing products and packaging

Creating awareness of a brand

Selling products at a discounted price (correct)

Who typically does the marketing?

Manufacturers

Advertising agencies

Dedicated marketing firms

Retailers (correct)

What is the role of a trade association or government agency in marketing?

Contracting marketing tasks to dedicated firms

Exploring, creating, and delivering value

Attending trade shows and public events

Advertising and promoting products (correct)

Marketing Concepts and Strategies Quiz

Choose a study mode

Podcast

Questions and Answers

Which of the following is NOT a part of the marketing process?

Who typically does the marketing?

What is the role of a trade association or government agency in marketing?

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