Questions and Answers
What is the main focus of the marketing concept?
Understanding customer preferences and needs
Which function in marketing involves strategies to create awareness and persuade customers to buy?
Promotion
What is the purpose of marketing information management?
Gathering and analyzing market data
Which element of the marketing mix refers to the tangible or intangible offering that satisfies customer needs?
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What does product line extension involve?
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Which marketing function involves ensuring products reach customers through effective channels?
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What is the purpose of labeling in a product?
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Which factor influences the positioning of a product based on pricing and perceived quality?
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What is the significance of branding in the context of a business?
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Which step comes after handling objections in the selling process?
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What influences customer buying motives through personal feelings and attachments?
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Which activity ensures accuracy in providing change during a sales transaction?
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