Podcast
Questions and Answers
What is the main focus of the marketing concept?
What is the main focus of the marketing concept?
- Maximizing profit through high prices
- Reducing product lines
- Understanding customer preferences and needs (correct)
- Creating promotional strategies
Which function in marketing involves strategies to create awareness and persuade customers to buy?
Which function in marketing involves strategies to create awareness and persuade customers to buy?
- Selling
- Promotion (correct)
- Pricing
- Product planning
What is the purpose of marketing information management?
What is the purpose of marketing information management?
- Setting product prices
- Direct interaction with customers
- Managing financial aspects
- Gathering and analyzing market data (correct)
Which element of the marketing mix refers to the tangible or intangible offering that satisfies customer needs?
Which element of the marketing mix refers to the tangible or intangible offering that satisfies customer needs?
What does product line extension involve?
What does product line extension involve?
Which marketing function involves ensuring products reach customers through effective channels?
Which marketing function involves ensuring products reach customers through effective channels?
What is the purpose of labeling in a product?
What is the purpose of labeling in a product?
Which factor influences the positioning of a product based on pricing and perceived quality?
Which factor influences the positioning of a product based on pricing and perceived quality?
What is the significance of branding in the context of a business?
What is the significance of branding in the context of a business?
Which step comes after handling objections in the selling process?
Which step comes after handling objections in the selling process?
What influences customer buying motives through personal feelings and attachments?
What influences customer buying motives through personal feelings and attachments?
Which activity ensures accuracy in providing change during a sales transaction?
Which activity ensures accuracy in providing change during a sales transaction?
