Introduction to Marketing Concepts
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Questions and Answers

What is the primary goal of marketing?

  • To sell products regardless of customer satisfaction
  • Improving product features without consumer input
  • Maximizing profit at any cost
  • Understanding customer needs and preferences (correct)

Which aspect is essential in effective marketing?

  • Focusing solely on pricing strategies
  • Communicating product benefits to potential customers (correct)
  • Only producing high-quality products
  • Targeting a broad audience without segmentation

Understanding customer needs in marketing is necessary for which of the following reasons?

  • To ensure product sales regardless of market changes
  • To prioritize company profits over consumer interests
  • To correctly match products with customer expectations (correct)
  • To create advertisements without consumer feedback

Which of the following statements about marketing is false?

<p>Marketing does not consider customer expectations. (D)</p> Signup and view all the answers

What is a common misconception about marketing?

<p>It is only about selling products. (C)</p> Signup and view all the answers

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