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Questions and Answers
What should an organization aim to do according to the marketing concept?
What should an organization aim to do according to the marketing concept?
- Make a profit by serving the needs of customer groups (correct)
- Ignore customer needs for better profit margins
- Focus solely on product development
- Maximize production efficiency
What is the main focus of marketing managers as per the marketing concept?
What is the main focus of marketing managers as per the marketing concept?
- Product orientation
- Customer orientation (correct)
- Profit orientation
- Competition orientation
What is the principal task of the marketing function based on the marketing concept?
What is the principal task of the marketing function based on the marketing concept?
- Find effective and efficient means of satisfying customer interests (correct)
- Minimize customer interactions
- Maximize shareholder profits
- Focus solely on product features
Which orientation does the marketing concept discourage?
Which orientation does the marketing concept discourage?
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Why is customer orientation emphasized in the marketing concept?
Why is customer orientation emphasized in the marketing concept?
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Study Notes
The Marketing Concept
- An organization's primary goal is to make a profit by serving the needs of specific customer groups
- Emphasis is on customer orientation, rather than product orientation or selling orientation
- The key objective of the marketing function is to identify effective and efficient means to align the business with the interests of customers
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