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Questions and Answers
What should an organization aim to do according to the marketing concept?
What should an organization aim to do according to the marketing concept?
What is the main focus of marketing managers as per the marketing concept?
What is the main focus of marketing managers as per the marketing concept?
What is the principal task of the marketing function based on the marketing concept?
What is the principal task of the marketing function based on the marketing concept?
Which orientation does the marketing concept discourage?
Which orientation does the marketing concept discourage?
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Why is customer orientation emphasized in the marketing concept?
Why is customer orientation emphasized in the marketing concept?
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Study Notes
The Marketing Concept
- An organization's primary goal is to make a profit by serving the needs of specific customer groups
- Emphasis is on customer orientation, rather than product orientation or selling orientation
- The key objective of the marketing function is to identify effective and efficient means to align the business with the interests of customers
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Description
Explore the importance of customer orientation in the marketing concept, rather than product or sales orientation. Learn about serving customer needs to make a profit and the principal task of the marketing function.
