Marketing Channels and Types of Channel Partners Review
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Questions and Answers

What type of wholesalers obtain large quantities of products from producers?

  • Full-service wholesalers
  • Merchant Wholesalers (correct)
  • Online retailers
  • Cash-and-carry wholesalers
  • What do warehouse clubs specialize in?

  • Selling products at regular prices
  • Selling products at a discount (correct)
  • Selling limited quantity products
  • Selling high-end luxury products
  • What do roadside stores like Nike Factory Store and Uniqlo Roadside Store represent?

  • Outlet stores (correct)
  • Online retailers
  • Pop-up stores
  • Full-service wholesalers
  • What do brokers or agents do in the marketing channel?

    <p>Negotiating sales contracts for producers</p> Signup and view all the answers

    Which type of wholesalers offer fewer services to their customers but lower prices?

    <p>Limited-service wholesalers</p> Signup and view all the answers

    What is the role of brokers or agents in the marketing channel?

    <p>Negotiating sales contracts for producers or closing deals between a producer and a buyer</p> Signup and view all the answers

    What do roadside stores like Nike Factory Store and Uniqlo Roadside Store represent?

    <p>Outlet stores operated under the brand name of a single manufacturer</p> Signup and view all the answers

    Which type of wholesalers offer fewer services to their customers but lower prices?

    <p>Limited-service wholesalers</p> Signup and view all the answers

    What do warehouse clubs specialize in?

    <p>Selling products at a discount</p> Signup and view all the answers

    What type of wholesalers obtain large quantities of products from producers?

    <p>Merchant wholesalers</p> Signup and view all the answers

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