Destination Marketing Organization
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Questions and Answers

What is the main responsibility of a destination marketing organization?

  • Building international airports in the community
  • Attracting decision makers to the community
  • Promoting itself as a profitable business
  • Enhancing public image as a dynamic place to live and work (correct)

How does a destination management company strengthen the economic position of a community?

  • By providing free travel services to the residents
  • By creating familiarity and attracting decision makers (correct)
  • By building more residential areas in the community
  • By establishing industrial zones

What is the role of a destination organization in enhancing the quality of life in a place?

  • By discouraging investment in the area
  • By promoting travel and tourism in the community (correct)
  • By decreasing employment opportunities
  • By reducing public services

What is the size range of the average destination management company?

<p>8-10 full-time staff (B)</p> Signup and view all the answers

Why are small local destination management companies being bought up by national companies?

<p>To increase global reach and presence (A)</p> Signup and view all the answers

What is one way through which destination organizations drive direct economic impact through the visitor economy?

<p>Attracting tourists and visitors to the community (A)</p> Signup and view all the answers

What is one of the main responsibilities of the sales function in a Destination Management Company?

<p>Identifying potential business (B)</p> Signup and view all the answers

In a Destination Management Company, what does the operations staff mainly handle?

<p>Doing invoicing and accounting (A)</p> Signup and view all the answers

What kind of tasks might a Destination Management Company help an organization with?

<p>Arranging ground transportation for an event (D)</p> Signup and view all the answers

Who should research a Destination Management Company before contacting them about their products?

<p>Potential clients (C)</p> Signup and view all the answers

What is an essential feature of a Destination Management Company's structure in smaller operations?

<p>One person handling both sales and operations (A)</p> Signup and view all the answers

What is the relationship between the sales and operations functions in a Destination Management Company?

<p>They have overlapping responsibilities (C)</p> Signup and view all the answers

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