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Destination Marketing Organization

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Questions and Answers

What is the main responsibility of a destination marketing organization?

Building international airports in the community

Attracting decision makers to the community

Promoting itself as a profitable business

Enhancing public image as a dynamic place to live and work (correct)

How does a destination management company strengthen the economic position of a community?

By providing free travel services to the residents

By creating familiarity and attracting decision makers (correct)

By building more residential areas in the community

By establishing industrial zones

What is the role of a destination organization in enhancing the quality of life in a place?

By discouraging investment in the area

By promoting travel and tourism in the community (correct)

By decreasing employment opportunities

By reducing public services

What is the size range of the average destination management company?

8-10 full-time staff Signup and view all the answers

Why are small local destination management companies being bought up by national companies?

To increase global reach and presence Signup and view all the answers

What is one way through which destination organizations drive direct economic impact through the visitor economy?

Attracting tourists and visitors to the community Signup and view all the answers

What is one of the main responsibilities of the sales function in a Destination Management Company?

Identifying potential business Signup and view all the answers

In a Destination Management Company, what does the operations staff mainly handle?

Doing invoicing and accounting Signup and view all the answers

What kind of tasks might a Destination Management Company help an organization with?

Arranging ground transportation for an event Signup and view all the answers

Who should research a Destination Management Company before contacting them about their products?

Potential clients Signup and view all the answers

What is an essential feature of a Destination Management Company's structure in smaller operations?

One person handling both sales and operations Signup and view all the answers

What is the relationship between the sales and operations functions in a Destination Management Company?

They have overlapping responsibilities Signup and view all the answers