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Destination Marketing Organization
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Destination Marketing Organization

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@ComfortingFourier

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Questions and Answers

What is the main responsibility of a destination marketing organization?

  • Building international airports in the community
  • Attracting decision makers to the community
  • Promoting itself as a profitable business
  • Enhancing public image as a dynamic place to live and work (correct)

    • How does a destination management company strengthen the economic position of a community?

  • By providing free travel services to the residents
  • By creating familiarity and attracting decision makers (correct)
  • By building more residential areas in the community
  • By establishing industrial zones

    • What is the role of a destination organization in enhancing the quality of life in a place?

  • By discouraging investment in the area
  • By promoting travel and tourism in the community (correct)
  • By decreasing employment opportunities
  • By reducing public services

    • What is the size range of the average destination management company?

    <p>8-10 full-time staff</p> Signup and view all the answers

    Why are small local destination management companies being bought up by national companies?

    <p>To increase global reach and presence</p> Signup and view all the answers

    What is one way through which destination organizations drive direct economic impact through the visitor economy?

    <p>Attracting tourists and visitors to the community</p> Signup and view all the answers

    What is one of the main responsibilities of the sales function in a Destination Management Company?

    <p>Identifying potential business</p> Signup and view all the answers

    In a Destination Management Company, what does the operations staff mainly handle?

    <p>Doing invoicing and accounting</p> Signup and view all the answers

    What kind of tasks might a Destination Management Company help an organization with?

    <p>Arranging ground transportation for an event</p> Signup and view all the answers

    Who should research a Destination Management Company before contacting them about their products?

    <p>Potential clients</p> Signup and view all the answers

    What is an essential feature of a Destination Management Company's structure in smaller operations?

    <p>One person handling both sales and operations</p> Signup and view all the answers

    What is the relationship between the sales and operations functions in a Destination Management Company?

    <p>They have overlapping responsibilities</p> Signup and view all the answers

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