Tour Promotion Services: Models of Communication
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Questions and Answers

Tourism promotion is basically a ______ process.

communication

It involves communicating the benefits of the tourism products and services to its target ______.

customers

It also involves listening to the needs and wants of your target ______.

market

The ______ is the source of the message which is transmitted through various channels and accepted by the receiver with certain effects.

<p>communicator</p> Signup and view all the answers

ENCODING involves putting thoughts, ideas, and information into a symbolic form in such a way that could be understood by the target ______.

<p>audience</p> Signup and view all the answers

A GOOD COMMUNICATOR identifies who they are talking to before crafting the message and deciding on the best way to ______ it.

<p>transmit</p> Signup and view all the answers

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