Tour Promotion Services: Models of Communication

Tourism promotion is basically a ______ process.

It involves communicating the benefits of the tourism products and services to its target ______.

It also involves listening to the needs and wants of your target ______.

The ______ is the source of the message which is transmitted through various channels and accepted by the receiver with certain effects.

ENCODING involves putting thoughts, ideas, and information into a symbolic form in such a way that could be understood by the target ______.

A GOOD COMMUNICATOR identifies who they are talking to before crafting the message and deciding on the best way to ______ it.