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Questions and Answers
What is the purpose of marketing in architecture?
Which statement best describes public relations for architects?
What is the significance of branding for architects?
In the context of architecture, what does 'business development stream' refer to?
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According to D.Cooper and B.Moore, what must architectural practices focus on to succeed?
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Which activity is typically associated with marketing in architecture?
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What is the key factor in the success of effective promotion according to the text?
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How can an architectural practice reinforce client interest effectively?
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What should an architect do to ensure a potential client perceives a 'fit' is possible?
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How can an architect support the commission once the contract is executed?
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What is a recommended method for architects to sustain relationships with clients even after project completion?
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What should architects do with promotional materials during a project?
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How can architects further establish their reputations according to the text?
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What is one way to build market awareness according to the text?
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What role does brand establishment play in successful promotion?
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What should architects do once a contract has been executed?
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What is the primary purpose of the guidelines for architectural competitions provided by the RAIC?
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Which organization is responsible for providing guidelines for international architectural competitions?
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What is one of the responsibilities of the professional advisor in an endorsed architectural competition?
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Why should architectural firms carefully evaluate their participation in architectural competitions?
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What is the purpose of the UIA Competition Guide for Design Competitions in Architecture and Related Fields?
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What is required for an architectural competition for buildings to be considered legitimate?
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What is the primary focus when considering marketing from the client's perspective?
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Which of the following is NOT a helpful question to determine the competitive position of a practice?
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Which of the following is NOT a technique mentioned in the text for identifying leads?
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What is the best source for both new business and new business leads, according to the text?
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What should the practice consider when qualifying a lead?
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What is the purpose of client resource management (CRM) software?
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After an initial contact with a lead, what should the practice do, according to the text?
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What is the primary goal of public relations activities for an architectural practice?
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What is the primary purpose of social media in the context of architectural marketing?
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What should architects strive to do?
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What is the primary purpose of a brand for an architectural practice?
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What is the correlation between marketing and an architectural practice's growth and profit?
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What is the primary purpose of marketing in an architectural practice?
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What is the purpose of segmenting the market demand in an effective marketing strategy?
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Which of the following is NOT a factor to consider when developing a marketing strategy from the architect's perspective?
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What is the difference between marketing and selling in an architectural context?
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What is the purpose of tracking the proposal closing rate in an architectural practice?
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What does the text suggest as a way for an architectural practice to control the type, amount, and pace of work?
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What should an architectural practice consider from the client's perspective when developing a marketing strategy?
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What is the purpose of integrating marketing into the daily operations of an architectural practice?
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What is the difference between 'social' and 'media' in the context of architecture?
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Why is it mentioned that a practice's marketing department may share social media responsibilities across various departments?
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Which statement about social media content for architectural practices is accurate?
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What is one reason why it is important for architectural practices to prioritize mobility in their social media content?
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What role does 'relationship marketing' play in an architectural practice's marketing plan?
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Why is building trust an important objective in developing a brand for an architectural practice?
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In what stage does a professional working relationship between an architect and a prospective client begin?
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What does 'promotion' involve in the context of architecture marketing?
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'Relationship marketing' is primarily concerned with:
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'Social media campaigns mainly include visual elements' implies that:
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