Branding and Communications in Architecture

The act of reinforcing the practice's brand and communicating the value of architecture.

The process of establishing and communicating a practice's value proposition.

The coordinated and integrated strategy of promoting and growing a successful architectural practice.

The image and personality of a product or service that a business provides. (correct)

Reinforcing the practice's brand and communicating the value of architecture.

Securing commissions and bringing work before the public.

Establishing and communicating a practice's value proposition and position in the market. (correct)

Attracting potential clients and future employees towards a practice.

Establishing and communicating a practice's value proposition and position in the market.

Attracting potential clients and future employees towards a practice.

Reinforcing the practice's brand and communicating the value of architecture. (correct)

Securing commissions and bringing work before the public.

<p>The set of expectations, memories, stories, and relationships that account for a consumer's decision to choose one product or service over another.</p> Signup and view all the answers

<p>The name, logo, slogans, symbols, and designs.</p> Signup and view all the answers

<p>The name of the practice and all contact information; what distinguishes the practice from the competition; the services available; the preferred building type(s); business, architectural, and financial credentials; the reasonableness of fees in relation to the quality of service; the performance record; the skills and availability of principals and staff; community activities, academic participation, volunteerism; evidence for substantiating all such claims.</p> Signup and view all the answers