Architecture Competitions

Branding in Architecture

• A brand in the context of architecture refers to the unique identity, values, and image that an architectural practice seeks to project to its clients and stakeholders.

Marketing in Architecture

• The main focus of marketing in architecture is to create awareness and interest among potential clients and to establish a competitive advantage.
• Marketing is an essential element of the strategic plan for architectural practices.
• The relationship between marketing and selling in the context of an architectural practice is that marketing generates leads and selling converts them into clients.
• The purpose of tracking the proposal closing rate in marketing for architectural practices is to measure the effectiveness of marketing efforts.

Public Relations in Architecture

• The main purpose of public relations in architecture is to build and maintain a positive reputation and image.

Coordinated and Integrated Strategy

• A coordinated and integrated strategy is important in architecture because it helps to create a consistent message and image across all marketing channels and activities.

Procurement Portals

• Procurement portals are online platforms that provide a centralized location for clients to post project opportunities and for architects to search and respond to them.
• Federal government procurement opportunities can be sourced through federal government websites.

Client Resource Management (CRM)

• The purpose of CRM software is to manage and track client relationships and interactions.

Public Relations vs. Promotion

• The difference between public relations and promotion is that public relations focuses on building a positive reputation and image, while promotion focuses on promoting specific services or projects.

Social Media Campaigns

• A key objective of a social media campaign for architectural practices is to build awareness and engage with potential clients.
• One important aspect of social media content for architectural practices is to showcase their expertise and design capabilities.

Relationship Marketing

• Relationship marketing in the context of architectural practices refers to building long-term relationships with clients to generate repeat business and referrals.

Market Awareness-Building

• The objective of market awareness-building in architectural promotion is to establish the practice as a thought leader and expert in its field.

Project Management

• Chapter 5.2 discusses design project cost management.
• The project management approach based on sequential workflows and limited change is predictive project management.
• Agile project management and design-build project delivery methods challenge the traditional approach to predictive project management.
• Agile project management incorporates tools and techniques to address the need for flexibility.
• A combination of predictive and adaptive project management can result in a hybrid approach.
• A contractor's profitability often comes from the mark-up on construction costs.

Client Commitment

• To generate client commitment after the prospective client's interest is met or surpassed, an architect should provide a clear and compelling proposal that outlines the value proposition and benefits of working with the practice.

Positive Referencing

• An architectural practice can promote positive referencing and increase the probability of repeat work by delivering high-quality services and exceeding client expectations.

Architectural Competitions

• Architectural competitions can contribute to establishing an architect's reputation and design vocabulary by providing a platform to showcase their design capabilities and creativity.

Common Pitfalls

• One potential pitfall in project management is the failure to manage change and adapt to changing project requirements.
• One characteristic of the design-construction industry is that it is inherently complex and prone to change.