Podcast
Questions and Answers
When choosing a market-targeting strategy, which factor should NOT be considered?
When choosing a market-targeting strategy, which factor should NOT be considered?
- Competitor's financial performance (correct)
- Product life-cycle stage
- Company resources
- Product variability
Which of the following is NOT a consideration for socially responsible target marketing?
Which of the following is NOT a consideration for socially responsible target marketing?
- Developing products that are environmentally sustainable (correct)
- Marketing controversial or potentially harmful products
- Targeting vulnerable or disadvantaged consumers
- Marketing efforts directed towards children
In the target market selection process, what is the result of customers' perceptions of a product's attributes relative to those of competing brands?
In the target market selection process, what is the result of customers' perceptions of a product's attributes relative to those of competing brands?
- Perceptual mapping
- Product positioning (correct)
- Competitive advantage
- Product differentiation
Which of the following is NOT a criterion for choosing the right competitive advantage when differentiating and positioning a product?
Which of the following is NOT a criterion for choosing the right competitive advantage when differentiating and positioning a product?
What is the first step in the differentiation and positioning task, according to the text?
What is the first step in the differentiation and positioning task, according to the text?
What is the purpose of perceptual maps in product positioning?
What is the purpose of perceptual maps in product positioning?
Which of the following is NOT one of the five winning value propositions upon which companies can position their products?
Which of the following is NOT one of the five winning value propositions upon which companies can position their products?
What is the recommended format for a positioning statement?
What is the recommended format for a positioning statement?
Which of the following is NOT a recommended approach for product repositioning?
Which of the following is NOT a recommended approach for product repositioning?
Which of the following statements about a company's position is NOT true?
Which of the following statements about a company's position is NOT true?
What is the primary purpose of a value proposition?
What is the primary purpose of a value proposition?
Which of the following is NOT a factor that should be considered when selecting a target market?
Which of the following is NOT a factor that should be considered when selecting a target market?
Which type of segmentation is based on market variables such as personality, motives, and lifestyle?
Which type of segmentation is based on market variables such as personality, motives, and lifestyle?
What is benefit segmentation based on?
What is benefit segmentation based on?
In international market segmentation, which factor involves forming segments of consumers with similar needs and buying behavior in different countries?
In international market segmentation, which factor involves forming segments of consumers with similar needs and buying behavior in different countries?
What is a common variable used by business marketers to segment their markets that is not typically used in consumer markets?
What is a common variable used by business marketers to segment their markets that is not typically used in consumer markets?
Which type of segmentation involves dividing a market based on behaviouristic variables like usage rate and benefit sought?
Which type of segmentation involves dividing a market based on behaviouristic variables like usage rate and benefit sought?
What do psychographic variables primarily encompass in market segmentation?
What do psychographic variables primarily encompass in market segmentation?
In business market segmentation, what additional variable might be used by marketers compared to consumer markets?
In business market segmentation, what additional variable might be used by marketers compared to consumer markets?
What is the primary reason marketers use multiple segmentation bases?
What is the primary reason marketers use multiple segmentation bases?
In market segmentation, why is it important for customer needs for a product to be heterogeneous?
In market segmentation, why is it important for customer needs for a product to be heterogeneous?
Which condition is crucial for successful market segmentation?
Which condition is crucial for successful market segmentation?
What is the purpose of psychographic segmentation in target marketing?
What is the purpose of psychographic segmentation in target marketing?
In the context of market segmentation, why is it beneficial for different segments to be comparable in terms of sales potential, costs, and profits?
In the context of market segmentation, why is it beneficial for different segments to be comparable in terms of sales potential, costs, and profits?
How does using multiple segmentation bases benefit a company's marketing strategy compared to using only one or a few variables?
How does using multiple segmentation bases benefit a company's marketing strategy compared to using only one or a few variables?
